Social Account Manager

Substance Global; Greater London; Hybrid; GBP 48,000 - 72,000; Full time

Job summary

Substance Global, a London-based digital marketing agency, is seeking a Senior Account Executive to join the Social Team for Entertainment projects in TV/Film/Gaming. The role is hybrid with at least two days in the office, including a Thursday, reporting to the VP of Social.

You will manage client relationships, oversee influencer contracts, and drive data-informed campaigns across platforms such as Facebook, Instagram, YouTube and TikTok.

Qualifications

• 5+ years of experience in a Senior Account Executive or similar role within a marketing agency.
• Developing new business communication skills and client-facing capabilities.
• Ability to sell in recommendations to colleagues and clients based on insights and learning.
• Proactive in monitoring trends and sharing innovations with the wider company.
• Experience in leading junior team members and supporting resource planning.
• Collaborates with strategy, creative and insights teams to deliver integrated campaigns.

Responsibilities

• Overseeing community management and client reactive moments; handle crises communications.
• Manage the content calendar to align with overall strategy and content mix.
• Contract and negotiate with influencers; write briefs and maintain relationships with influencers and agents.
• Stay updated on social platform updates and share insights within the team.
• Lead reporting with data-driven analysis and hypothesis-driven reporting for clients.
• Identify opportunities to expand services, clients, and offerings.

Skills

Senior Account Executive

Client management

Budget management

Strategic thinking

Trend analysis

Cross-functional collaboration

Tools

Facebook

Instagram

YouTube

TikTok

Job description

Department: Social Team - Entertainment - TV/Film/Gaming

Reporting to: VP of Social

Location: London

Working Pattern: Hybrid, 2 days in office min per week, one of which is a Thursday.

Who we are:

Substance Global is a digital marketing agency specialising in a range of services across different media and industries. We are proud of our work and our people in equal measure and our passion for what we do and the culture we have developed is what drives us in everything we do. We are striving to be a more diverse company, making positive action to grow our network. We’re an agency where our independent spirit drives our people, passion and purpose.

Founded in 2003, we have grown to over 89 people in London, Los Angeles, Dallas, Singapore and Buenos Aires. Our work is insights-driven and innovation-led and our strategies are made up of a blend of creativity and collaboration, tailor-made for each of our client’s brands.

At Substance we enjoy, appreciate and recognise that everyone we employ has different needs and circumstances. We welcome applicants at all stages of their career and life journeys, working with the individuals we employ to provide flexibility and tailored support. Our aim is to provide fewer barriers and achieve positive balance, whatever life may have, hold or throw at you.

What we offer

We are a growing friendly and diverse team who work and have fun together.

Our core values are: Agile, Collaborative, Courageous, Creative, Honest, Passionate, People First and Responsible and these define what we believe and how we behave.

Our working arrangements are very flexible and we encourage our people to find a suitable work-life balance. We have a number of people centric initiatives and benefits in place and are always working to improve ways of supporting our people.

Tasks include (but are not limited to):

• Overseeing community management, selling in to the client reactive moments and better ways to engage. Handling crisis communications
• Oversees the calendar ensuring a good mix of content types and themes, and that it is cohesive with the overall strategy
• Contracting and negotiating with influencers, writing the briefs. Has formed solid relationships with the influencers and agents to negotiate better rates
• Keeping up to date on new social updates, sharing them regularly in the inspo IG and whatsapp group, presenting regularly in the biweekly session and selling in to our clients how these could be applied to their accounts
• Oversees the reporting and adds an additional layer of analysis based on knowledge of the account. Briefs in data collection to the insights team clearly and concisely with a clear understanding of the hypothesis and rationale for what we are reporting on.
• Actively looks for opportunities to expand our services, clients and offering.
• Manages more junior members' tasks, empowering them to take responsibility for their expected tasks, supporting them when they need help and advocating for additional resource needs where required.
• Continues to develop relationships within the team and agency, understanding how the collaboration leads to a better product.
• Has great communication skills to advocate for their work and their clients.
• Is reliable and consistently works well with Account Director/Head of Social, supporting them in the execution of the campaign
• Actively initiates the fundamentals of marketing in everything they do, knowing who the audience are and where to find them; works closely with the strategy team to ensure that everything is viewed through a social lense
• Monitors the time and cost of projects, ensuring we are delivering what we scoped. Works with finance to request POs and connect for invoicing

5+ years of experience

• Proven experience as a Senior Account Executive or similar position, in a marketing agency
• Developing new business communication skills
• Uses insight and learning in everything that they do, basing their campaign decisions on what they know works best. They are able to sell in recommendations to colleagues and clients
• Is proactive in monitoring trends and regularly updates the wider company on new innovations
• Manages the tasks of more junior members, checking in on their progress and assisting them to upskill
• Is an asset in supporting and collaborating with senior members of the team and wider company
• Advocates for social in everything they do, working collaboratively with teams across strategy, creative and insights to create a better product
• Proficient and aware of their communication in a variety of written and verbal formats with a wide range of people; external individuals, organisations, other 3rd parties etc.
• Is a go-to expert on all social platforms, innovations and opportunities, with a hunger for discovering new features and how we can use them. An expert in creative formats within Facebook, Twitter, YouTube, Instagram, Tik Tok etc
• Has experience in managing a budget and is beginning to lead in the creation and presentation of campaign ideas and reporting