Shopper Marketing Manager

Suntory Beverage & Food France; England; On-site; GBP 45,000 - 65,000; Full time

Job summary

Suntory is hiring a Shopper Marketing Lead in the UK to develop and drive insight-based strategies that align with brand and commercial goals. You will manage key retail relationships and steer activations across brands and retailers to optimise ROI.

Success requires strong presentation, data analysis, and stakeholder management skills, with the ability to influence cross-functional teams and adapt strategies to evolving consumer trends in a fast-paced FMCG environment.

Qualifications

• Degree educated or equivalent.
• Excellent understanding of UK FMCG market and all retail channels.
• Customer-facing experience within marketing or sales in grocery.
• Strong commercial acumen including understanding of P&L and shopper spend impact.
• Ability to lead and influence cross-functional teams and customers.
• Strong presentation, communication, and data analysis skills.

Responsibilities

• Develop and own the insight-based shopper marketing strategy aligned with brand and commercial goals.
• Manage day-to-day relationships with key retail customers and internal stakeholders.
• Plan and execute the Commercial Calendar activations in core retailers.
• Manage and track significant shopper marketing budgets ensuring ROI.
• Oversee shopper marketing processes to optimize resource allocation.
• Evaluate campaign effectiveness against brand and commercial metrics.
• Engage and influence customers and internal teams through data-driven insights.
• Balance competing priorities between brand objectives and retailer requirements.
• Interpret diverse data sources to justify marketing investments.

Skills

Presentation skills

Data analysis

Stakeholder management

Customer-facing

FMCG knowledge

Education

Degree holder

Job description

Who We Are

Suntory is a fast moving, agile and entrepreneurial business that is home to some of the nations most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world’s leading consumer products companies. We offer a uniquely diverse portfolio of beverages enjoyed by millions across the globe

About your role

The purpose of this position is to create and execute an insight-based shopper marketing strategy that delivers against brand and commercial objectives, ensuring SBF GB&I brands are front of mind at point of purchase and driving growth through strong retailer relationships and effective shopper marketing activations.

What You'll Do

• Develop and own the insight-based shopper marketing strategy aligned with brand and commercial goals.
• Manage day-to-day relationships with key retail customers and internal stakeholders including Sales Business Units and Brand Teams.
• Plan and flawlessly execute the Commercial Calendar activations in core retailers, including both brand-led and retailer-led initiatives.
• Manage and track significant shopper marketing budgets ensuring effective deployment and ROI.
• Oversee shopper marketing processes to optimize resource allocation and decision-making between brand and retailer-led executions.
• Manage promotional materials and POS inventory within warehousing facilities.
• Evaluate campaign effectiveness against brand and commercial metrics and share insights to drive continuous improvement.
• Engage and influence customers and internal teams through compelling presentations and data-driven insights.
• Balancing competing priorities between brand objectives and retailer requirements to maximize shopper impact.
• Managing multiple stakeholders across sales, marketing, and retail customers with differing expectations and timelines.
• Ensuring flawless execution of complex commercial calendar activations across multiple brands and retailers.
• Interpreting diverse data sources to generate actionable shopper insights and justify marketing investments.
• Adapting shopper marketing strategies in a fast-moving FMCG environment with evolving consumer behaviours and competitive pressures.
• Maintaining effective control and logistics of promotional materials and POS assets.

What's in it for you

Joining Suntory isn’t just about taking on a role, it’s about embarking on a career journey. You have the opportunity to work with talented, inspiring and authentic leaders and have the freedom to dream big and go for it (Yatte Minahare). At Suntory you’ll find a supportive work environment that values work life balance and that will help you realise your full potential and grow for good. Our People and Culture team are a team that genuinely care about creating a great experience for our employees and we would love you to be part of it.

What You need to be successful

Essential

• Degree educated or equivalent
• Excellent understanding of UK FMCG market and all retail channels
• Customer-facing experience within marketing or sales in grocery
• Strong commercial acumen including understanding of P&L and shopper spend impact
• Ability to lead and influence cross-functional teams and customers
• Strong presentation, communication, and data analysis skills

Desirable

• Previous shopper or brand marketing experience
• Experience managing agencies on campaigns and creative development
• Experience in soft drinks category
• Brand marketing and/or direct sales/channel management experience within FMCG
• Experience scaling fast-growing brands

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, disability, neurodiversity, or differing abilities, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.