Shopper Marketing Executive

Britvic plc; Hemel Hempstead; On-site; GBP 32,000 - 45,000; Full time

Benefits offered by this job

Monthly product allowance

Private medical options

Life assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

Generous holiday

High street discounts

Job summary

A leading beverage company in the UK is seeking a Shopper Marketing Executive to support the Brand Activation Manager in developing and executing brand campaigns across digital platforms. The ideal candidate will have experience in shopper marketing, possess strong organisational and communication skills, and foster collaboration within diverse teams. This permanent position is located in Hemel Hempstead and offers comprehensive benefits including a monthly product allowance and private medical options.

Qualifications

• Previous experience in shopper marketing or creative roles.
• Strong understanding of point-of-purchase activation strategies.
• Exceptional organisational skills with meticulous attention to detail.

Responsibilities

• Execute the campaign calendar by creating compelling brand kits.
• Manage external agency relationships for effective delivery.
• Generate comprehensive campaign reporting and evaluations.
• Generate comprehensive campaign reporting and evaluations to measure effectiveness and identify opportunities
• Lead and own specific customer accounts, building and executing plans in collaboration with commercial teams
• Support the Brand Activation Manager in delivering exceptional plans for key customers, including attending strategic meetings
• Contribute to the continuous improvement and development of our digital platforms offering
• Foster positive relationships within the cross‑functional digital platforms team and wider Digital Commerce department

Skills

Shopper marketing experience

Point-of-purchase activation

Organisational skills

Communication skills

Creative problem-solving

Agency management

Job description

Position: Shopper Marketing Executive (Digital Platforms Activation Executive – Off Trade)

Location: Hemel Hempstead – Breakspear Park

Job Length: Permanent

Working Hours: 37.5 hours per week

Benefits

• Monthly product allowance – alcoholic & non‑alcoholic options available
• Private medical options
• Life assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (including bank holidays)
• Access to a range of high street discounts

About the Company

Carlsberg Britvic is the largest multi‑beverage supplier in the UK, home to iconic beers and soft‑drink brands including Carlsberg, 1664, Poretti, Brooklyn, Hobgoblin, Wainwright, J2O, Robinsons, Tango and London Essence. It also holds licence rights to the Pepsi portfolio in the UK – Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy. The business operates five production facilities and sixteen logistics depots across the country.

Role Overview

This dynamic position supports the Brand Activation Manager in developing and executing effective brand campaign plans across our digital platforms. You will strengthen our digital proposition and activation campaigns while working with key customers to create win‑win scenarios that drive increased rates of sale and distribution of our brands.

Responsibilities

• Execute the campaign calendar by creating compelling brand kits that drive improved utilisation and continuously develop content to maximise usage in outlets
• Manage external agency relationships to ensure effective delivery of world‑class work for the Digital Sales Platform team
• Provide day‑to‑day support for field sales teams, creating tools that enhance their ability to sell our platform proposition
• Generate comprehensive campaign reporting and evaluations to measure effectiveness and identify opportunities
• Lead and own specific customer accounts, building and executing plans in collaboration with commercial teams
• Support the Brand Activation Manager in delivering exceptional plans for key customers, including attending strategic meetings
• Contribute to the continuous improvement and development of our digital platforms offering
• Foster positive relationships within the cross‑functional digital platforms team and wider Digital Commerce department

Experience & Key Attributes

• Previous experience in shopper marketing or creative roles
• Strong understanding of point‑of‑purchase activation strategies
• Exceptional organisational skills with meticulous attention to detail
• Demonstrated ability to work effectively under pressure and meet deadlines
• Collaborative mindset with a proactive, can‑do attitude
• Creative problem‑solver who can contribute innovative ideas to campaign development
• Strong communication skills to effectively engage with internal teams and external partners

Diversity, Equity & Inclusion Statement

We welcome applications from people of all backgrounds, identities and experiences – including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all our colleagues, where diverse perspectives are welcomed and inclusive practices are embedded in everything we do.

Application Process

We read applications continuously, and vacancies may be filled at any time, so please apply as early as possible. We look forward to receiving your application.