Shopper & Customer Activation Executive

Perrigo Company plc; Greater London; Hybrid; GBP 42,000 - 56,000; Full time

Job summary

Perrigo Company plc in London is recruiting a permanent Shopper & Customer Activation Executive to join the Commercial Strategy & Execution team. You will drive shopper-focused activation strategies and ensure successful execution across Perrigo’s self-care categories.

This role offers exposure to leadership and strong progression across commercial functions, with hybrid London working and occasional travel. A university degree and 3+ years in FMCG or consumer healthcare are preferred.

Qualifications

• Minimum 3 years in FMCG or Consumer Healthcare.
• Experience in shopper marketing, marketing or commercial strategy.
• Ability to manage budgets and deliver ROI.
• Strong analytical and cross-functional collaboration.

Responsibilities

• Translate brand and category growth strategies into shopper marketing plans.
• Manage shopper marketing agency relationships and drive process improvements.
• Monitor POS performance and identify ROI opportunities.
• Support monthly business cycle meetings with activation proposals.
• Collaborate with Sales, Marketing, and Supply Chain on activation plans.

Skills

Budget management

ROI analysis

Analytical skills

Stakeholder management

Communication

Education

University degree or equivalent

Job description

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self‑Care market and the largest U.S. store brand provider of over‑the‑counter and infant formula. Dedicated to providing The Best Self‑Care for Everyone, we are the people behind the brands you trust: Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self‑care.

Description Overview

We are excited to be recruiting a permanent Shopper & Customer Activation Executive to join our Commercial Strategy & Execution team based in central London. In this role, you will drive shopper‑focused activation strategies and ensure successful execution of branded and own‑label initiatives across Perrigo’s self‑care categories. This position is ideal for a creative, process‑oriented, ambitious professional eager to make a real impact at the point of purchase. Your job will be to make leading self‑care products such as Galpharm, Solpadeine, NiQuitin, Bronchostop, ellaOne, and Compeed visible and accessible to consumers. The role offers great exposure to leadership and strong progression opportunities across our commercial functions.

Scope of the Role

• Shopper & Category Expertise: Serve as the go‑to expert for shopper activation, translating brand and category growth strategies into actionable shopper marketing plans.
• Agency Management: Manage day‑to‑day relationships with our shopper marketing agency to deliver projects and recommend process improvements, efficiencies and innovative solutions.
• Performance Tracking: Monitor and analyse POS for continuous improvement, sharing insights and opportunities to optimise ROI and market‑share growth.
• Monthly Business Cycle: Play a key role in monthly meetings, feeding shopper activation plans into internal forums, and supporting Sales teams with compelling activation proposals that meet brand objectives and retailer priorities.
• Retailer engagement: Launch annual shopper marketing toolkits and support sales teams at customer strategy days with tailored activation plans.
• Cross‑Functional Collaboration: Partner with commercial strategy, RGM, Sales, Marketing and Supply Chain to deliver integrated activation plans.

Experience Required

• Minimum of 3 years in FMCG or Consumer Healthcare, with previous experience in shopper marketing, marketing or commercial strategy.
• Proven ability to manage budgets and deliver measurable ROI through effective activation.
• Strong analytical skills and ability to translate insights into actionable plans.
• Excellent stakeholder management and communication skills, with experience influencing across functions and with retailers.
• University degree or equivalent experience required.
• London‑based with hybrid working and occasional travel (approx. 5–10%).

Benefits

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Hybrid Working Approach

We love our offices and the setting they provide for in‑person collaboration and celebration. We also appreciate the opportunity to work remotely, energising you, so we promote flexibility with the ability to work two days a week from home in many roles.

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.