SEO Manager, Expansion Markets

Sharkninjaoperatingllc; Greater London; Híbrido; GBP 60 000 - 85 000; Tempo integral

Resumo da oferta

SharkNinja is seeking an SEO Manager for Expansion Markets in London (Battersea Power Station). This hybrid role focuses on improving organic visibility and revenue across traditional, merchandising, and AI-driven search.

You will collaborate with content, merchandising, UX, product, and performance teams to translate data into actionable business outcomes. The role requires 4+ years in ecommerce content SEO, strong knowledge of SEO best practices, and proficiency with Google Console, SEMrush,

Qualificações

• 4 years of hands-on content SEO experience in an ecommerce environment.
• In-depth knowledge and experience of content SEO best practice.
• Confident use of Google Search Console, SEMrush, Looker Studio, Google Analytics, and PowerBI.
• Familiarity with AEO practices: featured snippets and related concepts.
• Fluent in at least one additional language; Spanish, Dutch or Italian desirable.

Responsabilidades

• Facilitate the implementation of our SEO strategy in expansion markets with local nuances.
• Optimize on-page elements, including copy, meta content, headers and internal linking.
• Own the organic blog and content roadmap to build topical authority.
• Identify content gaps via competitor analysis and search demand data.
• Collaborate with copywriters and compliance to ensure content meets search intent.
• Coordinate with PR for link-building and performance teams to maximise discoverability.
• Support paid media by aligning search strategies with creative and performance teams.
• Stay up to date with search engine updates and adapt strategies to maintain rankings.
• Develop guardrails for AI-informed content to meet guidelines.

Conhecimentos

Additional language

Content SEO

SEO best practices

Google tools

On-page optimization

Blog planning

AEO practices

Ferramentas

Google Search Console

SEMrush

Looker Studio

Google Analytics

PowerBI

Descrição da oferta de emprego

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

SEO Manager, Expansion Markets
London (Battersea Power Station) / hybrid - 3 days from our EMEA Commercial Head Office

The SEO Manager sits at the intersection of content strategy and product visibility, working across traditional and AI search to ensureSharkNinjashows up wherever customers are looking.This isa hands‑on, delivery‑focused role is responsible for improving organic visibility and revenue.The SEOManager works closely with content, merchandising, UX, product, and performance teams to make SEO a given, not an afterthought, using data to prove its value and translating performance into clear, actionable recommendations that connect directly to business outcomes.

Key Responsibilities

Traditional SEO

• Facilitate the implementation of our SEO strategy in expansion markets, recognising market specific nuances
• Optimiseon-page elements, includingcopy, meta content,headersand internal linking structure
• Own the organic blog and informational content roadmap to build topical authority
• Identifycontent gaps through competitor analysis and search demand data
• Brief and work alongside copywriters andcomplianceteams to ensure content meets search intentand is legally sound
• Collaborate with the PR team and agencies to ensure we have a best-in-class link acquisition strategy
• Support DTC campaigns by aligning search strategy with copywriters, creative, and performance teams tomaximisediscoverability and impact
• Work alongside the Performance Marketing team to support the Paid Media leads inmaximisingcross-channel budget efficiencies
• Stay up to date with search engine algorithm changes and adapt strategies accordingly tomaintainor improve rankings
• Advocate SEO best practices and the benefits of SEO to the wider team

Merchandising SEO

• Conduct out in‑depth,localisedkeyword research toidentifyopportunities for existing categories,productsand NPDs
• Optimize corecategory and product pagestoincreaseorganic visibilityand revenue
• Identifyand addresscannibalizationacross pages and products
• Work withproduct teams andmerchandisers to align on category structure and naming conventions
• Report on weekly and monthly performance against forecast and KPI’s
• Take a data-driven approach and continuously look for ways tooptimize SEO performance, and where relevant, automate

AI Search & Future Readiness

• Structure product and category page content to win featured snippets, People Also Ask boxes, and AI Overviews
• Identifyandoptimize for question-based search patterns across all page types
• Monitor AI Overview appearances in Google Search Console and third‑party tools
• Track where brand and product names appear (ordon'tappear) in AI-generated responses across Google, ChatGPT, Claude, Perplexity, and similar tools, flagging gaps and opportunities
• Stay current with emerging Generative EngineOptimisation(GEO) best practices and contribute to an internal testing framework
• Develop guardrails to ensure any AI informed content meets Google’s guidelines

Skills & Experience

Essential

• At least one additional language, multiple preferred (Spanish, Dutch, or Italian desirable)
• 4 years of hands‑on content SEO experience in an ecommerce environment
• In‑depth knowledge and experience of content SEO best practice
• Confident use of Google Search Console, SEMrush, Looker Studio, Google Analytics, and PowerBI
• Solid understanding ofon-pageoptimisationand keyword research
• Experience developing a blog content calendar, conducting article keyword research, and developing content briefs
• Familiarity with AEO practices: featured