SEO Manager

Dignity Group; Maidenhead; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days annual leave

Annual bonus up to £500

Private medical cover

4% employer pension

Life assurance 2x salary

Employee Assistance Programme

Career progression opportunities

StaffShop discounts

On-site parking

Job summary

Dignity is seeking an SEO Manager to own the organic search strategy, driving high-quality lead generation and online visibility within a regulated environment. You will work with Marketing, Compliance, Legal and Product teams to deliver measurable SEO impact.

The role combines technical SEO, content strategy and conversion optimisation, with hybrid working in Maidenhead. You will collaborate with multiple stakeholders and external agencies to achieve growth.

Qualifications

• Proven experience delivering SEO strategies that drive leads and revenue.
• Strong knowledge of technical SEO, site structure, crawlability, and Core Web Vitals.
• Experience creating content that increases organic traffic and conversions.

Responsibilities

• Own and deliver the SEO strategy to drive leads and revenue growth.
• Improve website performance through technical SEO and Core Web Vitals optimisation.
• Create and optimise high-quality, FCA-compliant content.
• Increase organic rankings, traffic, and search visibility across key pages.
• Lead local SEO activity, including Google Business Profile optimisation.
• Plan and deliver CRO tests to improve user journeys and conversion rates.
• Build and maintain SEO dashboards using GA4 and Looker.
• Collaborate with internal teams and external agencies to deliver results.

Skills

SEO Strategy

Technical SEO

Content Strategy

Data Analysis

GA4 & Analytics

Tools

GA4

Search Console

Ahrefs

SEMrush

Looker

Job description

Role: SEO Manager

Work Type: Permanent (38.75 hours per week)

Location: Maidenhead (3 day’s on site, Hybrid working)

Salary: Competitive

Join us as an SEO Manager and take ownership of our organic search strategy, driving high-quality lead generation, increasing online visibility, and supporting business growth. This is a fantastic opportunity to combine technical SEO, content strategy, and conversion optimisation within a regulated environment, working closely with Marketing, Compliance, Legal, and Product teams.

What You'll Be Doing

• Own and deliver the SEO strategy to drive leads and revenue growth.


• Improve website performance through technical SEO and Core Web Vitals optimisation.


• Create and optimise high-quality, FCA-compliant content.


• Increase organic rankings, traffic, and search visibility across key pages.


• Lead local SEO activity, including Google Business Profile optimisation.


• Plan and deliver CRO tests to improve user journeys and conversion rates.


• Build and maintain SEO performance dashboards using GA4 and Looker.


• Collaborate with internal teams and external agencies to deliver SEO initiatives and results.

What We're Looking For

• Proven experience developing and delivering successful SEO strategies.


• Strong technical SEO knowledge, including site structure, crawlability, and Core Web Vitals.


• Experience creating and optimising content that drives organic traffic and leads.


• Proven ability to improve organic rankings, website visibility, and conversion performance.


• Hands‑on experience with SEO and analytics tools such as GA4, Search Console, Ahrefs, or SEMrush.


• Experience managing local SEO activity, including Google Business Profiles and location pages.


• Strong data analysis and reporting skills, with the ability to turn insights into action.


• Experience working with multiple stakeholders, agencies, or cross‑functional teams in a fast‑paced environment.

Why this role?

This is an excellent opportunity to take ownership of a high‑impact SEO function, shape organic growth strategy, and directly influence lead generation and business performance within a growing, data‑driven organisation.

What You Can Expect From Us

Whether you’re stepping into broader responsibility or deepening your expertise, we’ll support you with a benefits package designed to help you thrive, both professionally and personally.

• Time to recharge- 25 days’ annual leave plus bank holidays, giving you the space to rest and maintain a healthy balance.


• Recognising your impact- Opportunity to earn a yearly bonus of up to £500.


• Healthcare when it matters- Private medical cover for you, giving peace of mind and quicker access to treatment.


• Planning for your future- 4% matched pension contribution to help you build long‑term financial security.


• Peace of mind- Life assurance cover at 2x your salary to support your loved ones.


• Support when you need it- Access to a 24/7 Employee Assistance Programme, occupational health services and confidential counselling.


• Developing your potential- Ongoing development opportunities, including apprenticeships and clear career progression pathways.


• Everyday savings and perks- Access to MyStaffShop, our employee rewards platform, offering savings across high street and online retailers, alongside eyecare support, flu jabs and additional lifestyle discounts.


• Making work easier- Free on-site parking available at most of our locations.

Why Dignity?

Dignity exists to help every family in Britain navigate the hardest moments of life with simplicity, dignity, kindness and exceptional care. Our head office teams, across functions like finance, HR, marketing and IT, make sure the people working directly with families have what they need to do that well.

Dignity is going through a real period of change. We’re building better systems, simplifying how things work, and strengthening the business for the long term, and head office plays a big part in making that happen.

We look for people who take pride in their work, support their colleagues, and want to keep learning. You’ll be part of a close team, and you’ll be able to see the difference your work makes, even when you’re not working with families directly.

If you’re looking for a role with variety, a supportive team, and the chance to grow, Dignity is a good place to be.

FCA Statement

Dignity is part of a group that includes FCA‑regulated activities, and some roles may be subject to relevant training, screening, conduct, and regulatory requirements. This will be confirmed as part of the recruitment process.

Equality, Diversity and Inclusion Statement

Our vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences. We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging.

Any unsolicited submissions from agencies will be accepted as a direct application from the candidate, and no fees will be payable.

We reserve the right, depending on application numbers, to close or extend the closing dates for positions; we would therefore recommend an early application.