PPC Executive

Dignity Group; Maidenhead; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

25 days annual leave

Yearly bonus up to £500

Private medical cover

4% pension contribution

Life assurance 2x salary

24/7 EAP

Career development opportunities

StaffShop discounts

On-site parking

Job summary

Dignity in Maidenhead is seeking a PPC Executive to own paid media campaigns across Google, Microsoft and Meta, with AI-driven insights to maximise ROI and acquisition.

You will optimize campaigns across platforms, conduct keyword research, write ads, implement UTM tracking, and report performance to stakeholders. The role offers hybrid working and on-site presence three days weekly.

Qualifications

• Proven experience managing paid media campaigns across Google, Microsoft Ads, and Meta.

Responsibilities

• Manage and optimise paid media campaigns across Google, Microsoft, Meta, Taboola and other platforms.

Skills

PPC campaigns

Google Ads

Microsoft Ads

Meta Ads

A/B testing

AI marketing tools

Analytics

Looker Studio

SEO

Email marketing

Tools

Google Analytics

Looker Studio

Job description

Role: PPC Executive

Work Type: Permanent (38.75 hours per week)

Location: Maidenhead (3 day’s on site, Hybrid working)

Salary: Competitive

Join our growing marketing team as a PPC Executive, taking ownership of paid media campaigns across multiple channels and using data, experimentation, and AI-driven insights to maximise results.

You’ll manage and optimise campaigns across platforms including Google, Microsoft and Meta, turning performance data into actionable improvements that drive ROI, customer acquisition, and business growth. Working closely with senior marketing leaders, you’ll have the opportunity to influence strategy, test new ideas, and help shape the future of our digital marketing activity.

What You'll Be Doing

• Manage and optimise paid media campaigns across Google, Microsoft, Meta, Taboola, and other platforms.
• Monitor campaign performance and make data-driven recommendations to improve results.
• Conduct keyword research and create compelling ad copy and creative briefs.
• Use AI-powered tools to enhance targeting, optimisation, and campaign insights.
• Build and maintain campaign tracking, UTM tagging, and account hygiene standards.
• Produce regular performance reports and present key findings to stakeholders.
• Run A/B tests and experiments to improve engagement, conversions, and ROI.
• Work closely with SEO, CRM, content, and web teams to support wider marketing objectives.

What We're Looking For

• Proven experience managing paid media campaigns across Google Ads, Microsoft Ads, and Meta.
• Strong understanding of PPC campaign optimisation, performance metrics, and ROI.
• Experience analysing campaign data and turning insights into actionable improvements.
• Hands‑on experience with A/B testing and campaign experimentation.
• Knowledge of AI-powered marketing tools and their application within digital marketing.
• Experience using analytics and reporting tools such as Google Analytics or Looker Studio.
• Familiarity with SEO, email marketing, and broader digital acquisition channels.

Why this role?

This is a fantastic opportunity to take ownership of high-impact digital campaigns, work with cutting‑edge AI marketing tools, and directly influence business growth in a fast‑paced, data‑driven environment.

What You Can Expect From Us

Whether you’re stepping into broader responsibility or deepening your expertise, we’ll support you with a benefits package designed to help you thrive, both professionally and personally.

• Time to recharge- 25 days’ annual leave plus bank holidays, giving you the space to rest and maintain a healthy balance.
• Recognising your impact- Opportunity to earn a yearly bonus of up to £500.
• Healthcare when it matters- Private medical cover for you, giving peace of mind and quicker access to treatment.
• Planning for your future- 4% matched pension contribution to help you build long‑term financial security.
• Peace of mind- Life assurance cover at 2x your salary to support your loved ones.
• Support when you need it- Access to a 24/7 Employee Assistance Programme, occupational health services and confidential counselling.
• Developing your potential- Ongoing development opportunities, including apprenticeships and clear career progression pathways.
• Everyday savings and perks- Access to MyStaffShop, our employee rewards platform, offering savings across high street and online retailers, alongside eyecare support, flu jabs and additional lifestyle discounts.
• Making work easier- Free on-site parking available at most of our locations.

Why Dignity?

Dignity exists to help every family in Britain navigate the hardest moments of life with simplicity, dignity, kindness and exceptional care. Our head office teams, across functions like finance, HR, marketing and IT, make sure the people working directly with families have what they need to do that well.

Dignity is going through a real period of change. We’re building better systems, simplifying how things work, and strengthening the business for the long term, and head office plays a big part in making that happen.

We look for people who take pride in their work, support their colleagues, and want to keep learning. You’ll be part of a close team, and you’ll be able to see the difference your work makes, even when you’re not working with families directly.

If you’re looking for a role with variety, a supportive team, and the chance to grow, Dignity is a good place to be.

FCA Statement

Dignity is part of a group that includes FCA-regulated activities, and some roles may be subject to relevant training, screening, conduct, and regulatory requirements. This will be confirmed as part of the recruitment process.

Equality, Diversity and Inclusion Statement

Our vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences. We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging.

Any unsolicited submissions from agencies will be accepted as a direct application from the candidate, and no fees will be payable.

We reserve the right, depending on application numbers, to close or extend the closing dates for positions; we would therefore recommend an early application.