SEO Manager

Central Employment Agency (North East) Limited; Bolton; On-site; GBP 35,000 - 38,000; Full time

Job summary

A leading eCommerce brand based in Bolton is hiring an SEO Manager to develop and execute a comprehensive SEO strategy. This full-time onsite position emphasizes content optimization, AI tools, and collaboration with internal teams. Candidates should have proven experience in SEO strategy development and a solid understanding of keyword analysis. The role offers a salary of £35,000‑£38,000 based on experience.

Qualifications

• Proven experience developing and executing SEO strategies.
• Ability to conduct keyword and content analysis.
• Familiarity with AI and content tools to optimize pages.

Responsibilities

• Build and execute SEO strategy for a scaling eCommerce brand.
• Develop commercially focused SEO content strategies.
• Collaborate with teams to optimize content and metadata.
• Monitor organic performance and visibility.

Skills

SEO strategy development

Content creation

Keyword analysis

Technical SEO

AI automation tools

Tools

Google Analytics

SEO tools

Job description

Job Description

Central Employment are working with a leading UK and soon to be global eCommerce brand, a specialist manufacturer and distributor in their sector. They have a new and key in-house role, hiring a talented SEO Manager.

• Full‑time onsite role
• £35,000‑£38,000 DOE

You’ll be responsible for developing and executing a full SEO strategy that drives quality traffic, engagement, and conversions — while ensuring the content truly reflects the quality and expertise of our brand. Although this role is heavily on‑site content focussed, it will naturally include involvement in Technical SEO & Digital PR (link‑building).

Key Responsibilities

• Build, own and execute this scaling eCommerce brand’s overall SEO strategy, balancing on‑page optimisation, content creation, and technical best practices.
• Develop and execute a commercially focused SEO content strategy — conducting keyword and content analysis, using AI and content tools to plan, create, and optimise high‑impact pages.
• Collaborate with internal teams to ensure all content, imagery, and metadata are optimised for SEO and aligned with commercial goals.
• Use AI automation tools to scale keyword research, content analysis, and on‑page improvements with speed.
• Monitor and report on organic performance, rankings, and visibility using tools such as Google Analytics, Search…