SEO/GEO Manager (Technical & Strategy)

Trio Media; Leeds; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid working

Work abroad schemes

Free counselling and GP services

Discount shopping vouchers

Discount gym membership

Job summary

Trio Media, a Leeds-based digital marketing agency, is seeking a Technical & Strategic SEO/GEO Lead to own client search performance and technical health. You will set roadmaps for SEO, GEO campaigns, and ensure crawler accessibility across AI platforms, collaborating with the SEO Content Manager.

In a dynamic, hybrid setting, you’ll lead on-site and remote client work, run audits, define keyword strategies, produce monthly reports, and present strategies to clients.

Qualifications

• Advanced technical SEO knowledge and experience with site architecture.
• Strong skills in structured data, canonicalisation and robots.txt rules.
• Experience using SEO tools and AI visibility platforms.

Responsibilities

• Own the SEO & AEO service for clients and communicate strategy clearly.
• Analyze market trends, competition and demand to design campaign plans.
• Run technical audits covering crawlability, indexation, Core Web Vitals and speed.
• Manage AI bot directives and build schema across client sites.
• Define keyword strategy and collaborate on content mapping with the team.
• Run monthly performance reports and configure GA, GSC, GTM and GEO tools.
• Prepare technical briefs for developers and oversee site migrations.
• Attend client meetings to present strategies and review performance.

Skills

Advanced crawlability & indexation

Structured data knowledge

AI visibility tracking

Agency project management

Tools

Semrush

Ahrefs

Screaming Frog

Google Search Console

AI visibility platforms

Job description

Join an agency voted #19 out of 100 in Campaigns Best Places to Work.

Trio Media is a digital marketing agency specialising in web, SEO/GEO and paid media. Acting as a strategic marketing partner to our client’s businesses, we deliver performance-led projects and campaigns, and our client base spans tech, e-commerce, healthcare, manufacturing, finance, food & beverage and more, with a global presence.

Our company values are hard work, care, passion, knowledge and freedom. We believe these are the characteristics that it takes to be a high achiever and successful in your role, whilst also getting the reward and recognition that comes with it. We expect our team to work hard, care about what they do, be passionate, constantly strive to learn more, and in return we offer a lot of freedom including shorter working weeks, working abroad, flexible and hybrid working, along with other benefits designed to ensure everyone is happy and healthy with a good work/life balance.

Role overview

The Technical & Strategic SEO/GEO Lead owns client search performance, technical site health, and strategic roadmaps across both search engine results pages and generative AI platforms. This role ensures client websites are technically accessible to search engines and LLM crawlers while setting the strategy for increased brand visibility and conversions.

Key responsibilities:

• Take overall responsibility for the SEO & AEO service for our clients
• Demonstrate a deep understanding of the clients business, how SEO will be able to help them to achieve their objectives, and communicate this in a clear way that is meaningful to the client
• Analyse market trends, competitor positioning, and search demand to design annual SEO and GEO campaign plans for clients.
• Run technical audits covering crawlability, indexation, site speed, Core Web Vitals, schema markup, and site architecture, taking ownership of all site health metrics
• Manage access and directives for AI bots through robots.txt, header tags, and server rules.
• Build structured data and knowledge graph connections, implementing relevant schema across our clients websites.
• Define keyword strategy, topic clusters, URL structures, and page taxonomy across client websites, working with our SEO Content Manager to map out content strategies.
• Run monthly performance reports, taking ownership of configuring Google Analytics, Google Search Console, Google Tag Manager and GEO visibility tools.
• Write clear technical briefs for developers, test fixes, and work with the website team to manage complex tasks like site migrations.
• Attend client meetings, presenting strategies or reviewing campaign performance.

Required experience:

• Advanced understanding of crawlability, indexation, site architecture, Core Web Vitals, and page speed performance.
• Deep working knowledge of structured data, canonicalisation, server status codes, and robots.txt directives.
• Experience with SEO tools including Semrush, Ahrefs, Screaming Frog, Google Search Console and AI visibility tracking platforms
• Experience working either in an agency on multiple projects or the ability to demonstrate managing multiple projects and stakeholders at one time.

For the right person, this role offers the ability to progress and push yourself professionally, with the opportunity to speak at events and develop the agency proposition.

Salary & Benefits

Salary range: £35,000-£45,000 depending on experience

Our benefits include flexible working hours, hybrid working, work abroad schemes, free counselling and GP services, discount shopping vouchers, discount gym membership and more.