SEO Account Manager

Digital Waffle; Lichfield; Hybrid; GBP 32,000 - 48,000; Full time

Job summary

Digital Waffle is hiring an SEO Account Manager to lead a portfolio of clients, driving SEO and GEO strategies to improve organic visibility, engagement and conversions. You will craft high-quality, search-focused content and coordinate campaigns with SEO specialists.

The role focuses on on-page, off-page and technical SEO, with opportunities to deepen GEO and AI-driven search expertise while collaborating with broader digital teams.

Qualifications

• Experience in an SEO Account Manager or similar SEO-focused role.
• Strong understanding of on-page, off-page and technical SEO principles.
• Interest in Generative Engine Optimisation (GEO) and AI-driven search.
• Exceptional content writing, copywriting and editing skills with conversion focus.

Responsibilities

• Manage a portfolio of SEO clients and maintain strong relationships.
• Develop and deliver SEO and GEO strategies to improve visibility and conversions.
• Coordinate day-to-day campaign delivery and meet deadlines.
• Write high-quality, SEO-optimised content for web and digital assets.
• Optimize content through metadata, headings, internal links and images.
• Review and quality-check SEO recommendations and content.
• Conduct keyword, topic and search intent research using Semrush.
• Perform SEO audits covering content opportunities and UX.
• Identify technical SEO issues and coordinate with developers.
• Brief technical recommendations and monitor implementation.
• Analyse performance using Google Analytics and Search Console.
• Produce client reports highlighting trends and opportunities.
• Manage Google Business Profiles and local SEO activity.

Skills

SEO management

On-page SEO

Technical SEO

Content writing

Copy editing

Analytical skills

Client communication

Tools

Semrush

Google Analytics

Google Search Console

Looker Studio

Job description

Location: Lichfield (Hybrid - 1 day per week in the office)

The Role

This is a client-facing role where you'll manage a portfolio of accounts, acting as the main point of contact while working alongside SEO specialists to improve search visibility, organic performance and commercial results.

The role is centred around SEO and Generative Engine Optimisation (GEO), with strong content writing and content optimisation at the heart of the position. You'll create engaging, search-focused content that performs across both traditional search engines and AI-powered search experiences, while helping shape strategy and deliver measurable results for clients.

Key Responsibilities

• Manage a portfolio of SEO clients, building strong relationships through regular meetings, calls and emails.
• Develop and deliver SEO and GEO strategies that improve organic visibility, engagement and conversions.
• Coordinate day-to-day campaign delivery, ensuring actions are completed accurately and within agreed deadlines.
• Write high-quality, SEO-optimised content, including website copy, landing pages, blogs, case studies and thought leadership content tailored to different audiences and brand tones.
• Optimise existing website content through improvements to metadata, headings, internal linking, image optimisation and on-page SEO.
• Review and quality-check SEO recommendations and content produced across the wider team.
• Carry out keyword, topic and search intent research using platforms such as Semrush.
• Conduct SEO audits covering content opportunities, internal linking, topical authority and user experience.
• Identify technical SEO issues, including crawlability, indexation, redirects, broken links, site architecture, page speed and Core Web Vitals.
• Brief technical recommendations to development teams and monitor implementation.
• Analyse performance using Google Analytics, Google Search Console, Looker Studio and other reporting platforms.
• Produce client reports that highlight performance trends, opportunities and actionable recommendations.
• Manage and optimise Google Business Profiles alongside wider local SEO activity.
• Stay up to date with Google algorithm updates, AI search developments and evolving SEO best practices.
• Collaborate with wider digital teams to support integrated marketing projects where required.

What We're Looking For

• Previous experience in an SEO Account Manager or similar SEO-focused role.
• Strong understanding of on-page, off-page and technical SEO principles.
• Interest in developing expertise across Generative Engine Optimisation (GEO) and AI-driven search.
• Exceptional content writing, copywriting and editing skills, with the ability to produce engaging, conversion-focused content that ranks well in search.
• Excellent proofreading skills with outstanding attention to detail.
• Experience adapting content for different audiences and brand tones.
• Confident presenting campaign performance and strategic recommendations to clients.
• Strong organisational skills with the ability to manage multiple accounts simultaneously.
• Commercial awareness and an understanding of how SEO contributes to business growth.
• Self-motivated, proactive and keen to keep learning in a fast-moving industry.
• Agency experience is beneficial but not essential.

Experience with the Following is Desirable

• Semrush
• Google Analytics
• Google Search Console
• Looker Studio
• Technical SEO auditing
• Local SEO
• Content optimisation for AI-powered search experiences