SEO & GEO Manager — AI Discovery for Beauty Brands

Publicis Groupe; Greater London; Hybrid; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Job summary

Starcom, part of Publicis Groupe, is hiring an SEO & GEO Manager to shape how L’Oréal UK’s beauty brands are discovered online. Joining the Performics team, you will turn search behavior into useful content across traditional search and AI-led discovery, balancing delivery with client partnership.

You’ll work on brands like La Roche-Posay, Garnier, Maybelline and Vichy, developing GEO expertise and connecting insight, technology and creativity.

Qualifications

• Demonstrable experience delivering SEO or content work in an agency or in-house environment.
• Strong knowledge of content strategy, briefing, copywriting and optimisation.
• A solid grounding in core SEO principles, combined with curiosity about how search and discovery are evolving.
• Practical experience or working knowledge of GEO, generative AI search or large language model-led discovery.
• Confidence using relevant analytics and SEO platforms, such as GA4, Google Search Console, Screaming Frog, Semrush, Ahrefs or equivalent tools.
• Clear, thoughtful communication skills, with the ability to make complex recommendations accessible to clients and colleagues.
• An organised and collaborative approach, with an interest in beauty, consumer behaviour or digital commerce.

Responsibilities

• Build and deliver SEO and content roadmaps that connect brand priorities, search demand and audience needs.
• Identify content gaps and opportunities across evergreen, editorial and product-led experiences.
• Improve visibility within search engines and AI-led platforms through structured data, entity optimisation and conversational-search insight.
• Create clear content briefs and lead quality assurance, ensuring work is accurate, useful, on-brand and discoverable.
• Turn performance data, competitor activity and category trends into practical recommendations and compelling client stories.
• Develop trusted client relationships, present recommendations clearly and take ownership of agreed actions and workstreams.
• Collaborate with specialists across Content, Paid Search, Social, Retail Media, PR, Data and Analytics to test and scale new ideas.

Skills

SEO strategy

Content writing

Analytics GA4

Google Search Console

Screaming Frog

Semrush

Ahrefs

Communication

Collaboration

Tools

GA4

Google Search Console

Screaming Frog

Semrush

Ahrefs

Job description

Starcom, part of Publicis Groupe, is hiring an SEO & GEO Manager to shape how L’Oréal UK’s beauty brands are discovered online. Joining the Performics team, you will turn search behavior into useful content across traditional search and AI-led discovery, balancing delivery with client partnership.

You’ll work on brands like La Roche-Posay, Garnier, Maybelline and Vichy, developing GEO expertise and connecting insight, technology and creativity.