SEO Account Manager

Publicis Groupe; Greater London; Hybrid; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Job summary

Starcom, part of Publicis Groupe, is hiring an SEO & GEO Manager to shape how L’Oréal UK’s beauty brands are discovered online. Joining the Performics team, you will turn search behavior into useful content across traditional search and AI-led discovery, balancing delivery with client partnership.

You’ll work on brands like La Roche-Posay, Garnier, Maybelline and Vichy, developing GEO expertise and connecting insight, technology and creativity.

Qualifications

• Demonstrable experience delivering SEO or content work in an agency or in-house environment.
• Strong knowledge of content strategy, briefing, copywriting and optimisation.
• A solid grounding in core SEO principles, combined with curiosity about how search and discovery are evolving.
• Practical experience or working knowledge of GEO, generative AI search or large language model-led discovery.
• Confidence using relevant analytics and SEO platforms, such as GA4, Google Search Console, Screaming Frog, Semrush, Ahrefs or equivalent tools.
• Clear, thoughtful communication skills, with the ability to make complex recommendations accessible to clients and colleagues.
• An organised and collaborative approach, with an interest in beauty, consumer behaviour or digital commerce.

Responsibilities

• Build and deliver SEO and content roadmaps that connect brand priorities, search demand and audience needs.
• Identify content gaps and opportunities across evergreen, editorial and product-led experiences.
• Improve visibility within search engines and AI-led platforms through structured data, entity optimisation and conversational-search insight.
• Create clear content briefs and lead quality assurance, ensuring work is accurate, useful, on-brand and discoverable.
• Turn performance data, competitor activity and category trends into practical recommendations and compelling client stories.
• Develop trusted client relationships, present recommendations clearly and take ownership of agreed actions and workstreams.
• Collaborate with specialists across Content, Paid Search, Social, Retail Media, PR, Data and Analytics to test and scale new ideas.

Skills

SEO strategy

Content writing

Analytics GA4

Google Search Console

Screaming Frog

Semrush

Ahrefs

Communication

Collaboration

Tools

GA4

Google Search Console

Screaming Frog

Semrush

Ahrefs

Job description

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

Overview

We are hiring an SEO & GEO Manager to shape how some of L’Oréal UK’s best-known beauty brands are discovered online. Joining the Performics team, you’ll turn search behaviour and consumer questions into useful content that performs across traditional search, generative engines and AI-led discovery. You’ll combine hands‑on delivery with client partnership, helping brands including La Roche-Posay, Garnier, Maybelline and Vichy respond to a rapidly changing search landscape. It’s an opportunity to develop your GEO expertise while creating work that connects insight, technology and creativity.

Responsibilities

• Build and deliver SEO and content roadmaps that connect brand priorities, search demand and audience needs.
• Identify content gaps and opportunities across evergreen, editorial and product-led experiences.
• Improve visibility within search engines and AI-led platforms through structured data, entity optimisation and conversational-search insight.
• Create clear content briefs and lead quality assurance, ensuring work is accurate, useful, on‑brand and discoverable.
• Turn performance data, competitor activity and category trends into practical recommendations and compelling client stories.
• Develop trusted client relationships, present recommendations clearly and take ownership of agreed actions and workstreams.
• Collaborate with specialists across Content, Paid Search, Social, Retail Media, PR, Data and Analytics to test and scale new ideas.

Qualifications

• Demonstrable experience delivering SEO or content work in an agency or in‑house environment.
• Strong knowledge of content strategy, briefing, copywriting and optimisation.
• A solid grounding in core SEO principles, combined with curiosity about how search and discovery are evolving.
• Practical experience or working knowledge of GEO, generative AI search or large language model‑led discovery.
• Confidence using relevant analytics and SEO platforms, such as GA4, Google Search Console, Screaming Frog, Semrush, Ahrefs or equivalent tools.
• Clear, thoughtful communication skills, with the ability to make complex recommendations accessible to clients and colleagues.
• An organised and collaborative approach, with an interest in beauty, consumer behaviour or digital commerce.

Additional information

Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.