SEO Content Specialist

The Beauty Tech Group (CurrentBody, ZIIP, Tria); Alderley Edge; On-site; GBP 30,000 - 50,000; Full time

Job summary

An innovative beauty tech company is seeking an SEO Content Specialist to enhance its online presence. In this role, you will optimize content across multiple brands, utilizing your expertise in SEO strategies and analytics tools. You will conduct keyword research, develop blog briefs, and collaborate with various teams to ensure content aligns with user intent and search trends. This position offers a dynamic work environment where your contributions will directly impact the brand's visibility and growth in the beauty tech industry. Join us in shaping the future of beauty technology!

Benefits

Staff Discount

EAP Scheme

Regular Social Events

On-site subsidised gym

Cycle to Work Scheme

Qualifications

• Proven experience in SEO content optimization and keyword alignment.
• Strong understanding of Google's E-E-A-T initiative for quality content.

Responsibilities

• Optimize on-site content to improve organic performance across domains.
• Conduct keyword research and competitor analysis for content gaps.

Skills

SEO Optimization

Keyword Research

Content Creation

Google Analytics

Communication Skills

Education

Bachelor's Degree in Marketing

Relevant SEO Certification

Tools

Ahrefs

Screaming Frog

Google Search Console

Shopify

Looker Studio

Job description

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We are The Beauty Tech Group. Driven by a mission to bring cutting-edge beauty technology into homes across the globe, CurrentBody evolved into The Beauty Tech Group.

We were built to lead, not follow—pioneering the future of beauty tech through innovation, expertise and transparency. From revolutionary at-home devices to transformative skincare solutions, our portfolio of brands—CurrentBody Skin, ZIIP Beauty, Tria Laser and CurrentBody Skin: The Clinic— is changing the way the world approaches skincare.

At The Beauty Tech Group, we're not just creating products; we're building the future of beauty.

About the Team:

Our SEO team is the driving force behind our online visibility and search engine rankings. With a deep understanding of search engine algorithms and a commitment to staying ahead of industry trends, our team ensures that The Beauty Tech Group remains at the forefront of the e-commerce landscape.

About the Role:

As SEO Content Specialist, you will be responsible for optimising on-site content across the CurrentBody, ZIIP and Tria Laser domains. Recommended optimisations will cover products, collections and CMS pages together with the creation of detailed blog post briefs based on search trends and data insights.

· Optimise the on-site content across The Beauty Tech Group domains to improve organic performance, including page titles, HTML markup, internal linking, keyword placement and schema markup.

· Develop detailed blog briefs based on solid keyword research together with clear on-page SEO recommendations and content structure guidelines.

· Use GA4 and GSC to track organic performance and generate reports for wider teams together with actionable insights. Reports will be produced across all brands and territories.

· Conduct keyword research and competitor analysis to identify content gaps and new opportunities.

· Liaise across departments to share emerging search trends with recommendations on how to optimise not only on-site content but also external placements and social optimisation such as YouTube SEO.

Candidate Requirements:

· Proven experience from in-house or agency role with on-site content optimisation across relevant keywords and themes that align fully with user intent.

· A strong understanding of Google's E-E-A-T initiative, to ensure that our content meets Quality Rater Guidelines.

· Strong knowledge of SEO Platforms, including Ahrefs, Screaming Frog, SEO Monitor, Conductor and Google Adwords.

· Knowledge across wider search engine algorithm updates, in particular those with a strong focus on content, including Google's Helpful Content, Passage Ranking, BERT and Medic updates.

· Proficiency in GA4 and Google Search Console with the ability to analyse and interpret shifts in trends for content performance reporting.

· Excellent writing, editing and communication skills.

· Experience with CMS platforms, including Shopify and Framer.

· Experience with Looker Studio.

· Ability to multi-task and meet strict deadlines

· A background or interest in beauty tech, medical or lifestyle industries would be a plus.

Some of our Benefits:

Staff Discount

EAP Scheme

Regular Social Events

On-site subsidised gym (Alderley Park HQ)

Cycle to Work Scheme

What happens next?

Our talent acquisition team will be in touch if you're successful so keep an eye on your emails. We'll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we're a good match, we'll share you CV with the hiring manager to review. Our interview process is tailored to each role but typically you can expect a two-stage interview process;

1st stage - An informal 30-minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

2nd Stage - A one-hour interview where you can expect competency questions. In most cases this is held in person.

As an inclusive employer please do let us know if you require any reasonable adjustments.

At CurrentBody, we are committed to creating a diverse and inclusive environment, where all our employees have equal access to opportunities. We strongly encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability, or age.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Non-profit Organizations and Primary and Secondary Education

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