SEO Executive

Digital Waffle; Wolverhampton; Hybrid; GBP 26,000 - 34,000; Full time

Job summary

Digital Waffle is looking for an SEO-focused content specialist in Wolverhampton to grow organic visibility and AI-driven discovery presence. You will craft high-quality website copy, blogs and landing pages, while optimising content for GEO and local search strategies.

You’ll collaborate with an experienced SEO team, refine content for diverse audiences, and use Semrush, GA and GSC to inform decisions, with a hybrid setup requiring one day weekly in the office.

Qualifications

• Previous experience in an SEO, Digital Marketing or Content-focused role.
• A strong understanding of SEO fundamentals, including keyword research, on-page optimisation and content optimisation.
• Excellent content writing, copywriting and editing skills, with the ability to create engaging content that performs well in search.
• Outstanding proofreading skills and exceptional attention to detail.
• Experience adapting content for different audiences and tone of voice.
• Interest in developing technical SEO and Generative Engine Optimisation (GEO) skills.
• Familiarity with tools such as Semrush, Google Analytics and Google Search Console is desirable.
• Strong organisational skills and the ability to manage multiple projects.
• A proactive attitude with a willingness to learn and develop.
• Excellent communication skills and the ability to work collaboratively within a team.
• Agency experience is beneficial but not essential.

Responsibilities

• Create high-quality, SEO and GEO-optimised content, including website copy, blogs, landing pages, case studies and other digital content.
• Write engaging, conversion-focused content tailored to different audiences and brand tones.
• Optimise existing website content by improving meta titles, descriptions, headings, internal linking and image optimisation.
• Proofread and quality-check content produced by the wider team.
• Support the delivery of content strategies that improve organic and AI search visibility.
• Carry out keyword, topic and search intent research using Semrush and other SEO tools.
• Monitor competitor activity to identify content opportunities and emerging trends.
• Conduct SEO audits and identify opportunities to improve website performance.
• Support technical SEO by identifying issues with crawlability, indexation, redirects, broken links, site structure, page speed and Core Web Vitals.
• Track performance using Google Analytics, Google Search Console and Looker Studio, helping turn data into actionable recommendations.
• Set up and optimise Google Business Profiles as part of local SEO campaigns.
• Support local SEO activity through keyword research and location page optimisation.
• Manage website content within CMS platforms, including uploading content, creating pages and optimising images using tools such as Photoshop.
• Communicate with clients through email, phone, video calls and meetings where required.
• Stay up to date with Google algorithm updates, AI search developments and SEO best practices.

Skills

SEO fundamentals

Content writing

Copy editing

Keyword research

Content optimisation

GEO skills

Communication

Tools

Semrush

Google Analytics

Google Search Console

Looker Studio

Photoshop

Job description

Location: Wolverhampton, UK (Hybrid -1 day per week in the office)

The Role

This role is ideal for someone with a solid understanding of SEO fundamentals who wants to develop their career in organic search and AI-driven search experiences. You'll work closely with an experienced SEO team, with a strong focus on content creation, content optimisation and SEO/GEO, helping clients improve their visibility across both traditional search engines and AI-powered discovery platforms.

If you're a confident writer with a passion for SEO and digital marketing, this is an excellent opportunity to build your technical and strategic skills while working across a varied client portfolio.

Key Responsibilities

• Create high-quality, SEO and GEO-optimised content, including website copy, blogs, landing pages, case studies and other digital content.
• Write engaging, conversion-focused content tailored to different audiences and brand tones.
• Optimise existing website content by improving meta titles, descriptions, headings, internal linking and image optimisation.
• Proofread and quality-check content produced by the wider team.
• Support the delivery of content strategies that improve organic and AI search visibility.
• Carry out keyword, topic and search intent research using Semrush and other SEO tools.
• Monitor competitor activity to identify content opportunities and emerging trends.
• Conduct SEO audits and identify opportunities to improve website performance.
• Support technical SEO by identifying issues with crawlability, indexation, redirects, broken links, site structure, page speed and Core Web Vitals.
• Track performance using Google Analytics, Google Search Console and Looker Studio, helping turn data into actionable recommendations.
• Set up and optimise Google Business Profiles as part of local SEO campaigns.
• Support local SEO activity through keyword research and location page optimisation.
• Manage website content within CMS platforms, including uploading content, creating pages and optimising images using tools such as Photoshop.
• Communicate with clients through email, phone, video calls and meetings where required.
• Stay up to date with Google algorithm updates, AI search developments and SEO best practices.

What We're Looking For

• Previous experience in an SEO, Digital Marketing or Content-focused role.
• A strong understanding of SEO fundamentals, including keyword research, on-page optimisation and content optimisation.
• Excellent content writing, copywriting and editing skills, with the ability to create engaging content that performs well in search.
• Outstanding proofreading skills and exceptional attention to detail.
• Experience adapting content for different audiences and tone of voice.
• Interest in developing technical SEO and Generative Engine Optimisation (GEO) skills.
• Familiarity with tools such as Semrush, Google Analytics and Google Search Console is desirable.
• Strong organisational skills and the ability to manage multiple projects.
• A proactive attitude with a willingness to learn and develop.
• Excellent communication skills and the ability to work collaboratively within a team.
• Agency experience is beneficial but not essential.