SEO, AEO & GEO Content Executive

Oxford Instruments plc; High Wycombe; Hybrid; GBP 38,000 - 47,000; Full time

Job summary

Oxford Instruments is seeking an SEO, AEO & GEO Content Executive to support a key website transformation programme. You will help develop content that is discoverable, customer-focused and optimised for search.

You will collaborate with product managers, marketing, technical specialists and agencies to create, structure and govern content for improved visibility across search engines and AI-powered experiences. Hybrid working 2–3 days onsite per week depending on location.

Qualifications

• Experience in content marketing, SEO, digital content or a related discipline.
• Good working knowledge of SEO principles and how to apply them to website content.
• Strong writing, editing and proofreading skills.
• The ability to simplify complex technical or scientific information for a customer audience.
• Experience creating or optimising website content, including page copy, metadata, summaries and FAQs.
• Confidence working with stakeholders across marketing, product, technical and digital teams.
• Familiarity with website analytics, search performance data or content management systems.
• A structured, organised approach and attention to detail.
• A collaborative style, with the ability to coach and support colleagues on content best practice.

Responsibilities

• In this role, you will: Assist the creation of content for the new Oxford Instruments website, embedding SEO, AEO and GEO principles from the outset.
• Translate technical and scientific subject matter into clear, customer-focused digital content.
• Support content audits and identify opportunities to redevelop, optimise or create content as part of the website programme.
• Develop and improve page content, metadata, FAQs, summaries and supporting content in line with agreed frameworks.
• Help structure website content to support search visibility, answer engine discovery and AI-powered search experiences.
• Support content migration activities, helping to maintain quality, consistency and search visibility during the transition to the new website.
• Work with external SEO, digital and website agency partners to ensure recommendations are incorporated into content plans.
• Act as an internal advocate for SEO, AEO and GEO content best practice.
• Create practical guidance, templates and checklists to help internal stakeholders produce effective digital content.
• Review stakeholder-drafted content and recommend improvements to readability, structure, customer relevance and search performance.
• Monitor content performance using analytics, search and website reporting tools.
• Identify opportunities to improve existing content based on user behaviour, search trends and performance data.
• Stay informed about developments in SEO, AEO, GEO and AI-driven search behaviour, sharing relevant insights with stakeholders.

Skills

SEO

Content marketing

Writing

Stakeholder management

CMS

Analytics

Tools

GA4

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Job description

12 month fixed term contract

Location: Belfast, High Wycombe or Bristol

Hybrid working: 2 to 3 days per week onsite, depending on location

About Oxford Instruments Oxford Instruments enables the world’s leading industrial companies and scientific research communities to image, analyse and manipulate materials down to the atomic and molecular level. Our technologies support innovation across areas including advanced materials, clean energy, medical research, space exploration and next-generation electronics.

12 month fixed term contract

Location: Belfast, High Wycombe or Bristol

Hybrid working: 2 to 3 days per week onsite, depending on location

About Oxford Instruments Oxford Instruments enables the world’s leading industrial companies and scientific research communities to image, analyse and manipulate materials down to the atomic and molecular level. Our technologies support innovation across areas including advanced materials, clean energy, medical research, space exploration and next-generation electronics.

Our Imaging & Analysis business brings together high-performance light and materials measurement solutions, combining advanced developments in sensors, electronics, optics and software. Through our imaging, spectroscopy and microscopy technologies, we help customers capture low-light signals, high-speed events and complex material structures with exceptional precision.

We are now looking for an SEO, AEO & GEO Content Executive to support a key website transformation programme and help ensure our digital content is discoverable, customer-focused and optimised for the future of search.

About The Role

This is an exciting opportunity to play a hands‑on role in the development of content for the new Oxford Instruments website.

As SEO, AEO & GEO Content Executive, you will help create and optimise digital content that improves visibility across traditional search engines, answer engines and emerging AI‑powered search experiences. You will work closely with product managers, marketing teams, technical specialists, content contributors and agency partners to ensure content is clear, structured, searchable and relevant to customers.

The role will focus primarily on new website content development, while also supporting optimisation of existing content, content governance and stakeholder enablement across the business.

Key responsibilities

In this role, you will:

• Support the creation of content for the new Oxford Instruments website, embedding SEO, AEO and GEO principles from the outset.
• Translate technical and scientific subject matter into clear, customer-focused digital content.
• Support content audits and identify opportunities to redevelop, optimise or create content as part of the website programme.
• Develop and improve page content, metadata, FAQs, summaries and supporting content in line with agreed frameworks.
• Help structure website content to support search visibility, answer engine discovery and AI‑powered search experiences.
• Support content migration activities, helping to maintain quality, consistency and search visibility during the transition to the new website.
• Work with external SEO, digital and website agency partners to ensure recommendations are incorporated into content plans.
• Act as an internal advocate for SEO, AEO and GEO content best practice.
• Create practical guidance, templates and checklists to help internal stakeholders produce effective digital content.
• Review stakeholder‑drafted content and recommend improvements to readability, structure, customer relevance and search performance.
• Monitor content performance using analytics, search and website reporting tools.
• Identify opportunities to improve existing content based on user behaviour, search trends and performance data.
• Stay informed about developments in SEO, AEO, GEO and AI‑driven search behaviour, sharing relevant insights with stakeholders.

About You

You will be a confident digital content professional with strong SEO knowledge and the ability to turn complex technical information into engaging, accessible and search‑optimised content.

You do not need to be a deep technical specialist, but you will be comfortable working with engineers, product managers and subject matter experts to understand complex products and communicate their value clearly to customers. You will be curious about how search is evolving and interested in how AI‑powered discovery is changing the way customers find information.

You will enjoy collaborating across teams, influencing stakeholders and helping others apply content best practice in a practical and approachable way.

Essential Requirements

We are looking for someone with:

• Experience in content marketing, SEO, digital content or a related discipline.
• Good working knowledge of SEO principles and how to apply them to website content.
• Strong writing, editing and proofreading skills.
• The ability to simplify complex technical or scientific information for a customer audience.
• Experience creating or optimising website content, including page copy, metadata, summaries and FAQs.
• Confidence working with stakeholders across marketing, product, technical and digital teams.
• Familiarity with website analytics, search performance data or content management systems.
• A structured, organised approach and attention to detail.
• A collaborative style, with the ability to coach and support colleagues on content best practice.

Desirable Skills And Experience

It would be beneficial if you also have:

• Experience in a B2B, technical, scientific, engineering or manufacturing environment.
• Experience using tools such as GA4, Google Search Console, SEMrush, Ahrefs or Screaming Frog.
• Familiarity with CMS platforms and website content migration projects.
• An interest in Answer Engine Optimisation, Generative Engine Optimisation and AI‑driven search trends.
• Experience working with external SEO, web or digital agencies.
• Experience creating content guidance, templates or editorial standards.
• Experience using content or design tools such as Canva.

Working at Oxford Instruments

At Oxford Instruments, you will be part of a collaborative, innovative and purpose‑led organisation where people are encouraged to contribute ideas, solve problems and make an impact.

We support our employees to make the right decisions, develop their careers and reach their full potential. Our culture is built around innovation, collaboration, customer focus and continuous improvement.

Equal opportunities

Oxford Instruments is an equal opportunities employer. We are committed to building an inclusive workplace where everyone is valued, respected and supported to achieve their potential. We welcome applications from candidates of all backgrounds and are happy to discuss any reasonable adjustments needed during the recruitment process.