SEO Account Manager

Digital Waffle; Wolverhampton; Hybrid; GBP 32,000 - 50,000; Full time

Job summary

Digital Waffle is seeking an SEO Account Manager to lead a portfolio of client accounts from Wolverhampton. You’ll partner with SEO specialists to elevate organic visibility, drive engagement and deliver measurable business results.

You’ll craft engaging, search-focused content and GEO strategies, optimise pages and metadata, and report performance using analytics platforms. Hybrid role requires one office day weekly in Wolverhampton.

Qualifications

• Previous experience as an SEO Account Manager or similar SEO-focused role.
• Strong understanding of on-page, off-page and technical SEO principles.
• Interest in Generative Engine Optimisation (GEO) and AI-driven search.
• Exceptional content writing, copywriting and editing skills with conversion focus.

Responsibilities

• Manage a portfolio of SEO clients and build relationships through meetings, calls and emails.
• Develop and deliver SEO and GEO strategies to improve organic visibility and conversions.
• Coordinate day-to-day campaign delivery with deadlines across the team.
• Write SEO-optimised content for websites, blogs, pages and thought leadership.
• Improve metadata, headings, internal linking, image optimisation and on-page SEO.
• Review QA SEO recommendations and content across the team.
• Conduct keyword, topic and intent research using platforms like Semrush.
• Perform SEO audits on content opportunities, linking, authority and UX.
• Identify technical SEO issues and monitor crawlability, indexation, redirects and Core Web Vitals.
• Brief technical recommendations to developers and track implementation.
• Analyse performance with GA, GSC, Looker Studio and other tools.
• Produce client reports highlighting trends, opportunities and actions.
• Manage and optimise Google Business Profiles and local SEO activity.
• Stay current with Google updates, AI search developments and SEO best practices.
• Collaborate with wider digital teams on integrated projects.

Skills

SEO account management

Content writing

On-page SEO

Off-page SEO

Technical SEO

Tools

Semrush

Google Analytics

Google Search Console

Looker Studio

Job description

Location: Wolverhampton (Hybrid - 1 day per week in the office)

The Role

This is a client-facing role where you'll manage a portfolio of accounts, acting as the main point of contact while working alongside SEO specialists to improve search visibility, organic performance and commercial results.

The role is centred around SEO and Generative Engine Optimisation (GEO), with strong content writing and content optimisation at the heart of the position. You'll create engaging, search-focused content that performs across both traditional search engines and AI-powered search experiences, while helping shape strategy and deliver measurable results for clients.

Key Responsibilities

• Manage a portfolio of SEO clients, building strong relationships through regular meetings, calls and emails.
• Develop and deliver SEO and GEO strategies that improve organic visibility, engagement and conversions.
• Coordinate day-to-day campaign delivery, ensuring actions are completed accurately and within agreed deadlines.
• Write high-quality, SEO-optimised content, including website copy, landing pages, blogs, case studies and thought leadership content tailored to different audiences and brand tones.
• Optimise existing website content through improvements to metadata, headings, internal linking, image optimisation and on-page SEO.
• Review and quality-check SEO recommendations and content produced across the wider team.
• Carry out keyword, topic and search intent research using platforms such as Semrush.
• Conduct SEO audits covering content opportunities, internal linking, topical authority and user experience.
• Identify technical SEO issues, including crawlability, indexation, redirects, broken links, site architecture, page speed and Core Web Vitals.
• Brief technical recommendations to development teams and monitor implementation.
• Analyse performance using Google Analytics, Google Search Console, Looker Studio and other reporting platforms.
• Produce client reports that highlight performance trends, opportunities and actionable recommendations.
• Manage and optimise Google Business Profiles alongside wider local SEO activity.
• Stay up to date with Google algorithm updates, AI search developments and evolving SEO best practices.
• Collaborate with wider digital teams to support integrated marketing projects where required.

What We’re Looking For

• Previous experience in an SEO Account Manager or similar SEO-focused role.
• Strong understanding of on-page, off-page and technical SEO principles.
• Interest in developing expertise across Generative Engine Optimisation (GEO) and AI-driven search.
• Exceptional content writing, copywriting and editing skills, with the ability to produce engaging, conversion-focused content that ranks well in search.
• Excellent proofreading skills with outstanding attention to detail.
• Experience adapting content for different audiences and brand tones.
• Confident presenting campaign performance and strategic recommendations to clients.
• Strong organisational skills with the ability to manage multiple accounts simultaneously.
• Commercial awareness and an understanding of how SEO contributes to business growth.
• Self-motivated, proactive and keen to keep learning in a fast-moving industry.
• Agency experience is beneficial but not essential.

Experience with the Following is Desirable

• Semrush
• Google Analytics
• Google Search Console
• Looker Studio
• Technical SEO auditing
• Local SEO
• Content optimisation for AI-powered search experiences