SEO Account Manager

Lane; City of Edinburgh; On-site; GBP 30,000 - 52,000; Full time

Benefits offered by this job

Pension

Bonus scheme

Flexible hybrid working

Generous holiday allowance

Birthday holiday

Christmas close-down

Team social events

Industry training opportunities

Job summary

Lane is hiring an SEO Account Manager to own delivery for a roster of clients and work under the Senior SEO Manager. You will drive keyword research, collaborate with the content team and present SEO outcomes to clients, ensuring alignment with Lane's established SEO approach and commercial objectives.

You will use Ahrefs, GSC and GA4 to assess performance, manage expectations and contribute to opportunities across the client base in a hybrid Edinburgh office environment.

Qualifications

• 3–5 years in an SEO role (agency or in‑house).
• Direct client-facing experience with calls, reporting and delivery.
• Experience with Ahrefs, GSC, GA4 and content quality evaluation.

Responsibilities

• Manage day-to-day relationship and delivery for a client roster following Lane's SEO approach.
• Lead keyword research and content briefing with the content team; translate findings into actionable recommendations.
• Communicate SEO performance and recommendations to clients and challenge unrealistic asks with data.

Skills

SEO strategy

Client management

Ahrefs

GA4

GSC

Content evaluation

Communication

Time management

Team collaboration

Tools

Ahrefs

Google Search Console

GA4

Job description

We're looking for an SEO Account Manager.

SEO is a growing part of Lane's offering. As part of the team you'll work under the direction of the Senior SEO Manager to align on strategy and methodology, while running the day-to-day relationship and delivery for your own client roster.

At Lane our talented team of specialists deliver multiple services from brand proposition to performance marketing.

The SEO Account Manager position will be accountable and responsible for the management of a portfolio of SEO clients, owning delivery, client relationships and results within Lane's established SEO approach. This is an opportunity for an experienced SEO practitioner to take on real account ownership while working closely with and reporting into the Senior SEO Manager to develop further.

The role is based at our office in Edinburgh, where we operate a hybrid approach to work, with flexible working hours across a 3:2 working model with regular office attendance expected on Mondays, Wednesdays and Thursdays. Our office is a modern, open plan, relaxed working space.

The Role

• Manage the day-to-day relationship and delivery for an assigned client roster, including calls, reporting and account management, following Lane's SEO approach.
• Lead keyword research and content briefing in collaboration with the content team, translating findings into actionable recommendations.
• Communicate SEO performance and recommendations directly to clients, including pushing back on unreasonable asks where the data doesn't support them.
• Tie SEO work to commercial outcomes for clients, not just rankings and traffic movement.
• Evaluate AI search visibility as an extension of core SEO fundamentals, not a separate discipline.
• Provide a clear status of client SEO activity, ensuring we're consistently adding value to each client's position.
• Support the Senior SEO Manager in spotting and developing SEO opportunities across the wider client base.
• Run and interpret technical SEO audits using primary data from tools like Ahrefs, GSC and GA4.

Experience

• 3-5 years work experience in a dedicated SEO role, agency or in-house.
• Direct client-facing experience: running calls, managing expectations, owning the relationship.
• Confident working directly with Ahrefs (or equivalent tools), Google Search Console and GA4.
• Ability to evaluate content quality from an SEO and user-centric perspective.
• Strong verbal, written and presentation skills.
• Collaborative, comfortable working within an established methodology while contributing ideas.
• Strong time management skills, able to manage multiple accounts to time and budget.
• Ability to communicate confidently with stakeholders across levels of seniority.
• Solid technical SEO grounding.

Pay and Benefits

• Competitive salary based on experience.
• Comprehensive benefits package, including pension and bonus schemes.
• Flexible hybrid working model.
• Generous holiday allowance with annual increases.
• Birthday holiday and Christmas closedown.
• Regular team social events and industry training opportunities.