Senior Website Merchandiser

JR United Kingdom; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading international online retailer is seeking a Senior Website Merchandiser to take ownership of product listings and enhance the online shopping experience. This role involves data-driven decision-making, SEO, and collaboration with marketing teams to drive traffic and conversion across various platforms. The ideal candidate will possess strong analytical skills and a proactive mindset to optimize user engagement and sales performance.

Qualifications

• Minimum 3 years of experience in a similar role.
• Experience in SEO, analytics tools, and A/B testing.

Responsibilities

• Curate and optimise product listings for visibility and conversion.
• Collaborate with marketing for campaign assets and promotions.
• Lead initiatives to enhance website functionality.

Skills

SEO

Analytics

A/B Testing

User Behaviour

Communication

Tools

Google Analytics

Crazy Egg

Job description

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We are hiring a Senior Website Merchandiser for one of our clients!

Company

They are an international online retailer, brand owner, and marketplace specialist. Their story is humble, growing from a single product launched in 2013, they now own multiple brands in the home appliance, lifestyle and personal care categories. Their future is exciting as they strive to launch onto new platforms and expand their operations even further across the globe.

We work at pace, we learn fast, where necessary we fail fast. This role will provide you with the chance to leave your mark and make a difference to a very exciting company. We’re proud of our collaborative team and continued high standards as we work together to achieve our shared ambitious goals.

The role

You will take full ownership of our product listings, website experience, and marketplace listings. This role is critical in ensuring our online platforms are optimised for traffic, engagement, and conversion. If you’re passionate about eCommerce, data-driven decision-making, and delivering an exceptional shopping experience, this is the opportunity for you!

Responsibilities

Product listing management:

• Curate and optimise product listings, including titles, descriptions, and imagery, to maximise visibility, conversion rates, and sales performance.
• Conduct thorough keyword research to enhance SEO and increase rankings and traffic.
• Carry out competitor analysis to identify gaps and implement improvements in product presentation.
• Oversee the launch of new products across our websites and marketplaces.
• Track and report on changes to key KPIs such as ranking, CTR and CR.
• Monitor market trends, identifying opportunities to optimise listings, boost traffic, and improve conversion rates.

Campaign Management:

• Collaborate with the marketing and design teams to create compelling assets, including banners, product imagery and promotional graphics.
• Coordinate cross-platform promotions, ensuring consistent messaging and execution across all digital touch points.
• Run promotional offers and sale events, managing setup, testing and deployment.
• Test and refine campaign elements, such as layouts, call-to-actions and pricing displays to maximise engagement and sales.
• Use analytics tools to report on campaign performance, identifying successes and areas for improvement.

User experience improvements:

• Lead initiatives to enhance website functionality (such as pre-order, product upsells, bundles), ensuring alignment with business objectives.
• Implement and manage tools and applications to improve the customer journey ensuring a seamless, user-friendly shopping experience.
• Conduct A/B testing to refine listings, layouts, and conversion strategies.
• Utilise analytics platforms such as Google Analytics and Crazy Egg to monitor performance, identify trends, and drive data-led improvements

New marketplace launch support:

• Create detailed briefs for product listings for new marketplaces, including product descriptions and image requirements.
• Set up and configure product listings for all new marketplaces.
• Conduct thorough research into new marketplaces, understanding competitor strategies and best practices.
• Create and maintain launch timelines and checklists, ensuring a smooth rollout for new product listings.

Our ideal candidate would be someone who...

• A minimum of 3 years of experience in a similar role
• Experience in SEO, analytics tools and A/B testing methodologies
• Strong understanding of user behaviour and customer journey optimisation
• Excellent communication and collaboration skills.
• A proactive, results-driven mindset with a passion for staying ahead of industry trends.