Senior User Acquisition Specialist

Miniclip SA; London; On-site; GBP 40,000 - 65,000; Full time

Job summary

Miniclip, a leading digital games company, seeks a Senior User Acquisition Specialist for their London office. The role involves managing user acquisition campaigns, working closely with the UA team, and utilizing data-driven insights to enhance marketing performance. A successful candidate will demonstrate strong knowledge of mobile gaming and digital marketing tools with a minimum of two years’ experience in similar roles.

Qualifications

• Minimum of 2+ years experience in Mobile Gaming performance marketing.
• Strong experience in managing mobile ad campaigns across multiple platforms.
• Proven ability to optimize marketing efforts and analyze KPIs effectively.

Responsibilities

• Manage full user acquisition process for mobile games including campaign planning.
• Oversee acquisition marketing across various mobile channels.
• Produce and analyze comprehensive UA reports to identify new opportunities.

Skills

Acquisition tools

Paid digital marketing

Mobile gaming market knowledge

Communication skills

Tools

Facebook Ads

Google Ads

Snapchat Ads

Unity Ads

ironSource

Adjust

Job description

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Miniclip is looking for a Senior User Acquisition Specialist to join our Marketing team in our London (UK) Office.

What will you be doing at Miniclip?

This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:

1. Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
2. Oversee acquisition marketing campaigns across multiple mobile channels
3. Produce comprehensive UA reporting, analyze ROI, and identify new opportunities to support key titles
4. Experiment and analyze campaigns for existing and upcoming games
5. Run multiple marketing tests and present results to stakeholders with concrete recommendations
6. Use data-driven insights to enhance performance through sub-publisher optimization, customized targeting, and segmentation
7. Develop briefings for new ad creatives and oversee the production of marketing materials
8. Manage business relationships with day-to-day communication and reporting

What are we looking for?

• In-depth knowledge of acquisition tools and mobile ad networks
• Strong experience in paid digital marketing and media buying
• Minimum of 2+ years experience in Mobile Gaming performance marketing
• Extensive knowledge of various mobile marketing channels such as Facebook, Snapchat, Google Ads, Unity Ads, ironSource
• Hands-on experience creating and optimizing campaigns on multiple channels
• Familiarity with tracking tools (such as Adjust) for mobile advertising campaigns
• Strong knowledge about the mobile games market and KPIs for various game genres
• Knowledge of product soft-launch procedures
• Excellent communication skills, both written and verbal

About Miniclip

Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 450 million monthly and 70 million daily active users across mobile, PC, console, social, and online platforms. Operating in 15 countries, Miniclip develops and launches games in multiple categories across its 22 studios.

Founded in 2001 with an internationally recognized brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally.

To date, Miniclip’s studios and companies have generated more than 10.5 billion downloads, including popular titles like 8 Ball Pool, Subway Surfers, Golf Battle, Football Strike, Carrom Pool, OSM - Online Soccer Manager, Football Rivals, Pure Sniper, Puzzle Page, Head Ball 2, Motorsport Manager, Darts of Fury, Ultimate Golf, Mini Football, Triple Match 3D, Agar.io, PowerWash Simulator, Sudoku.com, and We Are Warriors.

For more information, visit https://miniclip.com/