(Senior) User Acquisition Manager, PC and Console Games

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a (Senior) User Acquisition Manager to lead innovative marketing strategies for PC and console games. In this pivotal role, you'll leverage your expertise to drive user engagement and growth through effective advertising campaigns across various platforms. Collaborating with creative teams and managing budgets, you'll ensure maximum impact and efficiency in user acquisition efforts. This exciting opportunity allows you to shape the future of gaming experiences while working with a passionate team dedicated to delivering high-quality entertainment globally.

Qualifications

• 6+ years of experience in user acquisition and paid media.
• Strong understanding of global advertising strategies and metrics.
• Ability to analyze and interpret campaign performance data.

Responsibilities

• Develop and execute user acquisition strategies for multiple game titles.
• Manage paid user acquisition initiatives focusing on efficiency and ROI.
• Collaborate with creative teams to generate advertising materials.

Skills

User Acquisition

Paid Media

Data Analysis

Creative Development

Budget Management

Communication

Collaboration

Problem Solving

Education

Bachelor's Degree

Job description

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(Senior) User Acquisition Manager, PC and Console Games, London

Client: Tencent

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 6f245ed4e48d

Job Views: 9

Posted: 26.04.2025

Expiry Date: 10.06.2025

Job Description:

Responsibilities:

About Tencent

Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.

Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends are some of our most popular titles worldwide.

We actively promote the development of the esports industry, collaborate with global partners to build an open, collaborative, and symbiotic industrial ecology, and create high-quality digital life experiences for players.

About Level Infinite

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios worldwide.

We are dedicated to delivering engaging and original gaming experiences to a global audience, whenever and wherever they choose to play, while fostering inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios to help them unlock the true potential of their games.

About The Role

As the User Acquisition Manager for Game Publishing at Level Infinite, you'll play a pivotal role in shaping publishing and marketing strategies for multiple titles across PC, consoles, and mobile platforms. You will work closely with our Campaign Manager and collaborate with studios, internal creative teams, and agency partners to develop and execute comprehensive user acquisition strategies. Your goal will be to drive player engagement and growth through various advertising channels and partnerships. Your key responsibilities will include:

1. Data-Driven Strategy: Leverage expertise with various mainstream paid media, gaming platforms, and social channels to provide data-backed recommendations for user acquisition plans. Research and understand media trends, competitors’ advertising activity, and audience demands in the gaming market to develop appropriate strategies.
2. Global Advertising and Paid Media: Spearhead paid user acquisition initiatives with a focus on efficiency, scaling existing paid channels, and exploring new ones. Manage and optimize advertising efficiency metrics to broaden our reach and ensure maximum ROI.
3. Creative Development: Regularly generate advertising material concepts in collaboration with studios and internal creative teams. Develop and execute creative solutions for advertising campaigns tailored to different regions and channels.
4. Comprehensive User Acquisition: Explore and manage other user acquisition channels such as partnerships, influencer programs, and more. Develop and maintain relationships with key partners to enhance our reach and engagement.
5. Measurement: Employ innovative thinking to measure success beyond last-click performance and assess marketing effectiveness across metrics such as brand awareness, engagement, and conversion.
6. Budget Management: Develop advertising budget recommendations. Oversee the deployment of budgets in-market and in-channel to maximize impact and efficiency.

Requirements:

• Bachelor's degree or higher.
• Excellent spoken and written English with ability to work with high-performing international teams.
• Proven experience in user acquisition and paid media, preferably in the entertainment industry, with a minimum of 6+ years.
• Strong understanding of global advertising strategies, platforms, and metrics.
• Experience working with creative teams to develop compelling advertising materials.
• Data-driven mindset with the ability to analyze and interpret campaign performance data.
• Familiarity with various paid media channels and their applications to different game titles.
• Excellent communication and collaboration skills.
• Ability to think creatively and strategically to solve problems and drive growth.
• A genuine passion for the games industry with knowledge of current trends in video games.
• High levels of initiative, energy, ownership, and urgency.