Senior UI/UX Designer

Huel Birmingham; Birmingham; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

30 days annual leave

Free Huel

Remote work option

Dog friendly

Volunteering days

On-site gym

Private medical

Life insurance

Referral scheme

Team events

Job summary

Huel is hiring a Senior UI/UX Designer to elevate the customer journey across our ecommerce platform, account area, and internal tools. You will lead UX initiatives to optimise conversion, retention and usability while collaborating with Engineering, Marketing, Creative and Content teams.

The role requires 3-4 years of UI/UX experience in ecommerce, a strong portfolio showing CVR/AOV/retention improvements, and a data-driven, user-first mindset. Hybrid work and competitive rewards are offered.

Qualifications

• 3-4 years of UI/UX design experience, preferably in ecommerce or DTC.
• Portfolio demonstrating measurable improvements in CVR, AOV, or retention.
• Experience with user research and usability testing and translating insights into design.
• Strong communication to balance UX with business goals.

Responsibilities

• Design experiences across ecommerce site, account area, and internal tools.
• Partner with Engineering, Marketing, Creative, and Content to launch features.
• Collaborate with Senior UI/UX Designer to ensure data-driven, user-first solutions.
• Support and scale design system for consistency and efficiency.
• Run UX studies to understand customer pain points and motivations.
• Contribute to UX roadmap prioritising enhancements that boost conversion and LTV.
• Design across the full journey from landing pages to checkout and retention flows.

Skills

UI/UX design

User research

Usability testing

Cross-functional collaboration

Job description

Hey! We're Huel, and we're pleased to meet you

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new Senior UI/UX Designer position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

The role

To help ensure we stay at the top of our game, we are now looking for a new Senior UI/UX Designer to join us. You’ll be helping to drive growth and elevate the customer journey across our e-commerce platform. You'll lead initiatives that optimise conversion, retention, and usability across Huel.com, our account area, and internal tools that support the business behind the scenes.

• Designing and optimising experiences across the e-commerce site, customer account area, and internal tools
• Partnering with Engineering, Marketing, Creative, and Content teams to launch high-impact digital features
• Collaborating with our Senior UI/UX Designer to ensure our solutions are data-driven, user-first, and aligned with commercial goals
• Supporting and scaling our design system to ensure design consistency and development efficiency
• Running UX research studies to better understand customer pain points and motivations
• Contributing to the UX roadmap, prioritising enhancements that drive higher conversion, average order value, and lifetime value
• Designing across the full journey, from landing pages and product detail pages to checkout, post-purchase and retention flows

What we're looking for in you

This role will best suit someone with around 3-4 years of Experience in UI/UX design, ideally within an e-commerce, DTC or conversion-focused environment. You’ll have:

• A strong portfolio showcasing how your design work has driven measurable improvements in CVR, AOV, or retention
• Hands-on experience with user research and usability testing and a proven ability to translate insights into smart design solutions
• Comfortable working across the entire UX process, from discovery to design and iteration
• Experience collaborating with growth, performance marketing, or CRO teams is a bonus
• A strong communicator who can advocate for UX while balancing business goals and tech constraints

And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

• Hybrid working - We spend Mondays and Thursdays in the office together. The remaining three days have the option to be worked from home.
• 30 days annual leave PLUS bank holidays
• Free Huel to keep you going
• 2 weeks a year to work remotely from anywhere!
• Dog friendly
• Paid Volunteering Days
• Free on-site gym with free classes, and we will give you your own nutrition plan
• Free 1-on-1 therapy provided by Self-Space.
• Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
• Paid Employee Referral Scheme
• Biannual events to celebrate success- Have you heard about Huelchella?

We are Hueligans

We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do. At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.

We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life. Because whilst we share the same 7 values, it’s our differences that power our thinking, challenge our ideas, and help us build better products for a global community.

Belonging matters here. So does fairness. We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.

We don’t just welcome diversity of thought…we go looking for it!

Meet our teams here.