Senior Tutor Brand Lead — Education & Thought Leadership

Preply; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Lessons allowance

Learning & Development budget

Self-development time off

Job summary

Preply seeks a Senior Manager, Tutor Brand / Supply Comms to shape how tutors worldwide perceive and engage with the Preply brand. You will lead narrative development, ensure alignment with tutor experiences, and drive long-term education content initiatives that bolster trust and professional identity among educators.

You will own strategic storytelling, collaboration with Supply/Tutor Success teams, and scalable content programs, including AI-enabled formats, to position Preply as the premier

Qualifications

• 10+ years in brand communications for partner marketing in tech environments.
• Excellent written and verbal communication with clear tone and style.
• Strong ability to tell stories and position brands for partner audiences.
• Experience building long-term brand initiatives and scalable content ecosystems.
• Deep understanding of community building and professional identity.

Responsibilities

• Own and evolve the tutor brand narrative with the Supply Engagement team.
• Position Preply as a long-term partner in tutors’ professional growth.
• Clarify value propositions for tutors across personas and maturity stages.
• Ensure consistency between promises and tutor experiences.
• Develop educational content initiatives and thought leadership for broader education space.
• Build scalable content ecosystems; partner with educators and stakeholders.
• Define success metrics for tutor brand and drive outcomes through influence.

Skills

Brand comms

Partner marketing

Written and verbal communication

Strategic storytelling

Long-term brand initiatives

Content ecosystems

Community building

Cross-functional collaboration

Influence without headcount

AI in content/LLMs understanding

Job description

Preply seeks a Senior Manager, Tutor Brand / Supply Comms to shape how tutors worldwide perceive and engage with the Preply brand. You will lead narrative development, ensure alignment with tutor experiences, and drive long-term education content initiatives that bolster trust and professional identity among educators.

You will own strategic storytelling, collaboration with Supply/Tutor Success teams, and scalable content programs, including AI-enabled formats, to position Preply as the premier