Senior Travel Copywriter & Content Lead

British Airways Holidays Ltd; Crawley; Hybrid; GBP 30.000 - 46.000; Vollzeit

Zusammenfassung

British Airways Holidays is seeking a Copywriter Executive to craft engaging, accurate content for hotel and product descriptions, destination guides and campaigns. You will write and edit customer-facing copy across digital channels, ensuring consistent storytelling that aligns with the BA Holidays brand.

You will apply SEO best practices, research destinations, and collaborate with Marketing, Product, Sourcing and Digital Experience teams.

Qualifikationen

• Experience writing, editing and proofreading customer-facing digital content, ideally within travel, ecommerce or a similar consumer-focused environment.
• Excellent writing skills with the ability to adapt tone, style and messaging for different audiences and channels.
• Strong research skills to turn complex information into clear, engaging content.

Aufgaben

• Create engaging, customer-focused copy across digital channels including destination guides, campaigns and social media.
• Write, edit and publish accurate hotel and product descriptions.
• Bring the British Airways Holidays brand to life through clear, consistent storytelling.
• Apply SEO and GEO best practices to content for better discovery.
• Research destinations, products and customer needs to ensure content is accurate and inspiring.
• Collaborate with Marketing, Product, Sourcing and Digital Experience teams to bring briefs to life.
• Review and proofread content to maintain editorial, accessibility and brand standards.
• Manage multiple briefs and deadlines to deliver content on time.
• Use customer insight to identify opportunities to improve digital experiences.
• Contribute ideas to improve content processes and tools, including AI-enabled content creation.

Kenntnisse

Creative writing

Editing and proofreading

SEO writing

CMS tools

Travel copywriting

GEO/Content analytics

Tools

Content Management Systems

AI-assisted content tools

Jobbeschreibung

British Airways Holidays is seeking a Copywriter Executive to craft engaging, accurate content for hotel and product descriptions, destination guides and campaigns. You will write and edit customer-facing copy across digital channels, ensuring consistent storytelling that aligns with the BA Holidays brand.

You will apply SEO best practices, research destinations, and collaborate with Marketing, Product, Sourcing and Digital Experience teams.