Senior Technical SEO Specialist - Expression of interest

Impression Digital Limited; Nottingham; Hybrid; GBP 38,000 - 47,000; Full time

Job summary

Impression Digital Limited is seeking an ambitious Senior Technical SEO Specialist to own and execute technical SEO strategy across a portfolio of high-value client retainers. The role sits in a multi-award-winning agency, offering a hybrid working model and clear opportunities to influence technical SEO across national and international markets.

You will lead site health, crawling, indexing, and migrations while mentoring junior colleagues and guiding technical SEO best practices for complex

Qualifications

• Deep technical SEO across crawling, indexing, rendering, Core Web Vitals, architecture, and code-level optimisation.
• Lead end-to-end site migrations from scoping to launch and post-migration monitoring.
• Evaluate technical SEO opportunities for new business and support pitches.
• Coach and upskill junior colleagues in technical SEO principles.
• Translate complex technical recommendations into actionable briefs for developers and marketing managers.
• Collaborate with Head of SEO on tooling, workflows, and AI-enabled SEO solutions.
• Experience working with complex or high-value accounts across national or international markets.

Responsibilities

• Technical strategy ownership across client retainers, including site health and performance.
• Own technical evaluations during new business pitches and present strategies.
• Mentor juniors and run internal training on best practices.
• Collaborate on tooling, processes, and AI-driven workflows.
• Communicate requirements to developers and marketing managers within integrated teams.
• Develop learning materials and contribute to agency marketing content.

Skills

Technical SEO

Site migrations

Commercial & pitching

Mentorship & coaching

Stakeholder communication

Departmental collaboration

International markets experience

Job description

We are seeking an ambitious, enthusiastic, and highly experienced technical SEO to join our multi-award-winning, high-growth digital marketing agency as a Senior Technical SEO Specialist.

SALARY: £37,900 - £46,600 DOE (plus £6k London weighting if located within Greater London)

See our: Impression's Benefits Booklet to find out more

This pivotal role sits within our SEO department and is directly responsible for supporting and owning the technical SEO strategy and execution across a portfolio of complex, high-value client retainers.

This is an exciting opportunity to make your mark by working with one of the largest and most successful independent search agencies in the UK, driving tangible commercial impact for leading brands while working alongside like-minded search specialists in our award-winning agency culture.

Responsibilities:

• Technical Strategy Ownership: Own and support technical strategy across complex, high-value client retainers—leading site health, crawling, indexing, rendering, site migrations, and performance optimisation as part of an integrated account team.

• New Business & Pitching: Own the technical SEO evaluation for prospective clients during the new business phase, identifying search opportunities and confidently presenting technical strategies within pitch presentations.

• Mentorship & Team Upskilling: Act as a technical mentor for junior team members (Executives, Analysts, and Strategists), leading internal training sessions and helping upskill the wider department on technical SEO best practices.

• Process, Tooling & Agentic Solutions: Collaborate closely with our Head of SEO on key strategic projects, process improvements, agency tooling, and the exploration and implementation of agentic AI solutions to automate and enhance technical SEO workflows.

• Integrated Account Collaboration: Work as part of a multi-channel team on large, integrated accounts, effectively communicating technical requirements and priorities to client developers and marketing managers.

• Thought Leadership: Share knowledge internally and externally by developing learning materials and contributing to agency marketing initiatives such as blogs and whitepapers.

Requirements and Candidate Profile:

Candidates must have:

• Technical SEO Expertise: In-depth understanding of technical SEO across all facets, including crawling, indexing, rendering, Core Web Vitals, site architecture, and code-level optimisation.

• Site Migrations Leadership: Leading end-to-end site migrations from a technical SEO perspective—from pre-migration scoping, auditing, and redirect mapping through to launch execution and post-migration performance monitoring.

• Commercial & Pitching Experience: Proven experience evaluating technical SEO opportunities for prospective clients and contributing to new-business pitch decks and presentations.

• Mentorship & Coaching Skills: A strong desire and proven ability to coach, mentor, and upskill junior colleagues in technical SEO principles.

• Stakeholder Communication: Excellent teamwork and communication skills, with a proven track record of translating complex technical recommendations into clear, actionable briefs for developers and marketing managers.

• Departmental Collaboration: Experience working alongside departmental leaders (such as the Head of SEO) on internal initiatives, tooling, or workflow enhancements.

• Demonstrable experience working on complex or higher-value businesses/accounts across national or international markets.

Who Are You?

Given the senior technical nature of this role, we are looking for candidates who can demonstrate deep technical expertise, effective communication skills, and a proven ability to translate complex technical priorities to key stakeholders such as development teams, digital marketing managers, and channel teams.

You should be comfortable playing a pivotal role in commercial opportunities—owning technical SEO evaluations during new business pitches—as well as acting as a mentor to inspire and upskill junior members of the team. Additionally, you should be forward-thinking and eager to embrace emerging technologies, helping to evaluate and integrate AI and agentic workflows into our technical SEO deliverable processes.

While we typically expect around 4+ years of experience in an SEO-specific role, we will choose successful candidates based on their technical grounding, strategic vision, and proven track record of results.

Flexible working at Impression without losing team connections
We love the focus of deep work at home, but we value team connections just as much. That’s why we practice a hybrid model with a minimum of one purposeful Pulse Day in the office per week to catch up and collaborate. To maximise our time together, the SEO teams head into the office on Tuesdays.

Please note, this role is a hybrid role, in line with our flexible working policy. We look to hire candidates who are no more than a 90 minute journey away from our office locations to ensure your personal time is protected and that you're able to travel into the office when necessary.