Senior Technical SEO & AI Search Specialist

The Big Phone Store; Wolverhampton; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Remote working

Office in Wolverhampton

Staff discount on technology products

Company pension scheme

Free on-site parking

Job summary

The Big Phone Store is seeking a Senior Technical SEO & AI Search Specialist to own the technical organic search across a large ecommerce site in the UK. You will manage architecture, indexing, structured data, and AI-search considerations to drive qualified traffic and revenue.

We require a proven track record on high-traffic sites, independent problem solving, and the ability to translate SEO improvements into measurable commercial outcomes.

Qualifications

• Must have proven experience on sites with 100,000+ visits per month.
• Able to diagnose problems and deliver measurable commercial SEO improvements.
• Experience working with technical SEO, site architecture, internal linking, and structured data.

Responsibilities

• Own and develop our technical SEO strategy.
• Identify opportunities to increase qualified organic traffic and revenue.
• Conduct detailed technical SEO audits and prioritise actions.
• Monitor crawling, rendering and indexation.
• Review redirects and technical problems.
• Measure commercial impact of SEO changes.

Skills

Technical SEO

AI Search

Analytics

Collaboration

Tools

Screaming Frog

Google Analytics

Ahrefs

SEMrush

Job description

The Role at a Glance

Take ownership of technical SEO for a large ecommerce website with 100,000+ monthly visitors, improving rankings, qualified organic traffic and, ultimately, customers and revenue.

You’ll work across technical SEO, site architecture, internal linking, crawling and indexing, structured data, cannibalisation, search intent and emerging AI search platforms including Google AI search, ChatGPT, Gemini, Claude and Perplexity.

This isn't an entry-level SEO role. We want someone who can demonstrate real results on high-traffic websites, diagnose problems independently and turn SEO improvements into measurable commercial outcomes.

£40,000–£55,000+ for exceptional candidates | Full-time | Remote working available

About The Big Phone Store

The Big Phone Store is one of the UK's leading refurbished technology retailers and an award‑winning employer recognised for customer service, workplace culture, sustainability, growth and innovation.

We’re looking for an experienced Senior Technical SEO & AI Search Specialist to take ownership of the technical side of our organic search performance across traditional search engines and AI-powered search.

This is a substantial ecommerce website and this is not an entry-level SEO position. We’re looking for someone who has already worked at scale, understands how complex websites behave in search and can demonstrate measurable commercial results.

What Success Looks Like

Your objective is to increase qualified, commercially relevant organic traffic that contributes to enquiries, customers, transactions and revenue. Rankings, impressions and traffic are important indicators, but they are not the end goal.

Essential Experience

You must have proven experience working on websites receiving at least 100,000 visits per month. We are looking for evidence of what you have actually achieved, including the scale of sites, problems identified, actions taken and effect on qualified traffic, conversions or revenue.

What You’ll Be Responsible For

• Owning and developing our technical SEO strategy
• Identifying opportunities to increase qualified organic traffic and organic revenue
• Conducting detailed technical SEO audits and prioritising actions
• Monitoring crawling, rendering and indexation
• Managing crawl efficiency
• Reviewing website architecture
• Identifying canonicalisation, duplication and pagination issues
• Reviewing redirects and technical problems
• Monitoring Core Web Vitals and website performance
• Identifying JavaScript SEO issues
• Implementing and improving structured data and schema markup
• Using Google Search Console and other data sources
• Conducting keyword, competitor and search‑intent analysis
• Identifying keyword cannibalisation and competing URLs
• Working with developers and content writers
• Monitoring algorithm, search‑engine and AI‑search developments
• Measuring the commercial impact of SEO changes

Internal linking and website architecture

You’ll be expected to understand and improve site hierarchy, internal link structures, contextual linking, anchor‑text strategy, category and product relationships, navigation and breadcrumbs, orphaned pages, competing pages and how authority should flow towards strategically important pages.

AI search, GEO and the future of organic discovery

You’ll help us understand and improve visibility across Google AI‑powered search experiences, ChatGPT, Gemini, Claude, Perplexity and other emerging search and answer platforms.

Tools and technical ability

You’ll be expected to be highly competent with Google Search Console, Google Analytics, Ahrefs, Screaming Frog, SEMrush or equivalent SEO platforms, and website crawling and auditing tools. Knowledge of Python, SQL, APIs, automation or scripting/data‑analysis tools is advantageous but not essential.

Excellent English And Communication Skills Are Essential.

The type of person we're looking for

We’re looking for someone who keeps up with changes in search, investigates algorithm developments, tests rather than blindly accepting SEO theories, is curious, enjoys solving technical problems, uses evidence and data, understands search intent, thinks commercially, takes ownership, prioritises by impact, works independently and communicates proactively.

What We Offer

• £40,000–£55,000 per year, depending on ability and experience
• Exceptional candidates may be considered above this range
• Full‑time, permanent position
• Remote working
• Option to work from our Wolverhampton office
• Staff discount on technology products
• Company pension scheme
• Free on‑site parking when working from the office
• Birthday paid day off after two years' service
• Additional annual leave based on length of service
• Salary‑sacrifice schemes
• Team events and social activities
• Career progression opportunities

Recruitment agencies

The Big Phone Store has a dedicated internal recruitment team and does not accept unsolicited CVs from recruitment agencies.