Senior SEO & Content Executive

Pharmacy2U Ltd; Leeds; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Competitive contributory pension

Occupational sick pay

Long-service awards and refer-a-friend

Professional registration fees covered

Cycle to Work and Green Car schemes

Enhanced maternity and paternity pay

Flexible hybrid working

Private healthcare insurance

Employee Assistance Programme

Discounted gym memberships

Blue Light Card discounts

25 days annual leave

Job summary

Pharmacy2U Ltd in Leeds is seeking a Senior SEO & Content Executive to own and drive the site's organic visibility. You will lead technical, on-page and content SEO initiatives across the website and app, collaborating with Ecommerce, Content and Analytics teams to boost traffic and conversions.

The role offers a hybrid working pattern (2 days in the office), a salary of £35,000–£45,000 DOE, and extensive benefits.

Qualifications

• Extensive SEO experience (in-house or agency)
• Growing organic traffic and improving rankings
• Strong knowledge of Google Search Console, GA4 and SEO tools
• Understanding of technical SEO and structured data
• Experience planning or optimizing content for search
• Analytical mindset with turning data into actions
• Detail-oriented with deadline-driven
• Collaborative across teams
• Proactive learner staying updated on trends

Responsibilities

• Deliver on the SEO and content roadmap to drive organic traffic
• Conduct keyword research and identify opportunities for content growth
• Optimise website content to improve search visibility and rankings
• Monitor and support improvements to technical SEO, site performance and UX
• Collaborate with Ecommerce, Content and Analytics teams to improve conversions
• Assist with content planning and creation aligned with SEO
• Support digital PR and backlink-building to increase brand visibility
• Use GA4 and Google Search Console to analyse performance
• Test and evaluate SEO initiatives, report results
• Keep up-to-date with SEO trends and share best practices across the business

Skills

SEO expertise

Keyword research

Content optimization

GA4

Google Search Console

Screaming Frog

Data analysis

Collaboration

Multitasking

Tools

GA4

Google Search Console

Screaming Frog

Job description

Role: Senior SEO & Content Executive

Location: Leeds, LS15 8GB. We operate a hybrid schedule, 2 days a week in the office

Salary: £35,000 - £45,000 per annum DOE, plus extensive benefits

Contract type: Permanent

Employment type: Full time

Working hours: Monday - Friday 37.5 hours per week. We work on a core hours principle. Our core hours are 09:30 - 16:00; you can work around these to suit you!

Do you want to work for the nation's largest online pharmacy ensuring excellence for all our patients? We're a market leader in the pharmacy world, with 25 years' experience, helping over 1.8 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day, and as a certified B Corp we also meet high standards of social and environmental responsibility. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.

Drive organic visibility, traffic and revenue growth through a strategic SEO and content programme that supports long-term customer acquisition and complements paid marketing activity. The SEO & Content Executive will be responsible for delivering technical, on-page and content SEO initiatives across the website and app, working closely with Ecommerce, Content and Analytics teams to increase high-quality organic traffic, improve search rankings and optimise conversion performance.

Why you'll love working with us

We believe great people deserve great support. That's why we offer a benefits package designed to look after your health, finances, career and life outside work.

Financial security & rewards

• Competitive contributory pension
• Occupational sick pay
• Long-service awards and refer-a-friend bonuses
• Professional registration fees covered (GPhC, NMC, CIPD and more)
• Cycle to Work and Green Car schemes (subject to eligibility)

Family-friendly

• Enhanced maternity and paternity pay
• Flexible hybrid working to help balance work and home life

Health & wellbeing

• Private healthcare insurance at discounted rates (Aviva)
• Employee Assistance Programme and in-house mental health support
• Access to discounted gym memberships via Blue Light Card and benefits schemes
• Regular health and wellbeing initiatives

Career growth

• Strong commitment to CPD, training and professional development

Time off & flexibility

• 25 days' annual leave, increasing with service
• Buy and sell holiday scheme

Everyday perks & exclusive discounts

• Blue Light Card and employee discount platform
• Exclusive discounts at The Springs, Leeds
• 25% off health & beauty purchases
• 25% off Pharmacy2U Private Online Doctor services

Culture & community

• Regular social events throughout the year

What you'll be doing?

• Support the delivery of the SEO and content roadmap to drive organic traffic and customer acquisition.
• Conduct keyword research and identify opportunities for content growth.
• Optimise website and app content to improve search visibility and rankings.
• Monitor and support improvements to technical SEO, site performance and user experience.
• Collaborate with Ecommerce, Content and Analytics teams to improve conversion performance.
• Assist with content planning and creation, ensuring alignment with SEO best practice.
• Support digital PR and backlink-building activities to increase brand visibility.
• Use tools such as GA4 and Google Search Console to analyse and report on performance.
• Test and evaluate SEO initiatives, making recommendations based on results.
• Stay up to date with SEO trends and share best practice across the business.

Who are we looking for?

• Extensive experience in SEO, either in-house or agency-side
• Experience growing organic traffic and improving search performance
• Strong working knowledge of Google Search Console, GA4 and SEO tools such as Screaming Frog
• Understanding of technical SEO, site performance and structured data
• Experience planning, creating or optimising content for search
• Confident analysing data and translating insights into action
• Strong attention to detail and ability to work accurately
• Comfortable managing multiple priorities and working to deadlines
• Collaborative approach with the ability to build relationships across teams
• Proactive mindset with a passion for learning and keeping up to date with SEO trends

Applicants must prove they have the right to live in the UK.

All successful applicants will be required to undergo a DBS check.