Senior Strategist

OLIVER Agency; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

Join OLIVER Agency as a Senior Strategist and play a vital role in shaping social media strategies for a growing sports platform. You will lead initiatives to engage fans and amplify athletes, guiding the brand's presence in popular conversations while working in a dynamic, collaborative environment. Ideal candidates will have years of relevant experience, strong storytelling skills, and a passion for sports culture.

Qualifications

• 5–8 years in social media strategy, with at least 3 years focused on sports or culture-driven brands.
• Strong knowledge of sports culture and fan communities.
• Proven experience developing successful social campaigns.

Responsibilities

• Lead end-to-end social media strategy across platforms.
• Build frameworks for real-time engagement during live events.
• Collaborate with editorial and design teams on campaigns.

Skills

Social Media Strategy

Content Development

Data-Driven Optimization

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Senior Strategist

Location: London, England, United Kingdom (2-3 days a week from Chiswick)

About the role:

Working in partnership with our client, we are seeking a Senior Social Strategist with deep knowledge of sports culture, digital storytelling, and real-time social execution. In this role, you'll lead the social strategy for a growing sports platform—guiding how we engage fans, amplify athletes, and build a dynamic, loyal community across social media. This role is perfect for a strategic thinker who thrives in fast-moving environments and knows how to turn big moments and niche stories into powerful social content.

What you will be doing:

• Develop and Own Social Strategy
  Lead the end-to-end social media strategy across platforms (Instagram, TikTok, YouTube, X, Facebook etc.) with a strong focus on driving engagement, reach, and community growth.
• Real-Time & Reactive Content Planning
  Build frameworks for real-time engagement during live games, sports news cycles, and cultural moments—ensuring content is timely, on-brand, and fan-focused.
• Cross-Functional Collaboration
  Partner with editorial, design, video production, and brand & product teams to bring social-first campaigns and content series to life.
• Data-Driven Optimization
  work with the data insights team to leverage social listening and analytics tools to assess performance, refine strategies, and translate insights into action.
• Cultural Relevance & Storytelling
  • Stay on top of digital trends, platform updates, and cultural shifts in the sports and creator space—identifying new formats, narratives, or communities to tap into.
  • Tap into fan culture, football memes, banter, and breaking news to make the brand part of the global football conversation.
  • Shape how we repurpose paddock footage, driver storylines into engaging digital content.
• Real-Time Content During Race Weekends
  Oversee social planning around Grand Prix weekends—from FP1 to podium celebrations—ensuring live coverage and rapid creative deployment.
• Player & Fan Integration
  Collaborate on content that features fan perspectives, supporter culture, and athlete-led storytelling.
• Trend & Platform Agility
  Capitalize on fan theories, and platform trends to make the brand part of the cultural conversation.
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues

What you need to be great in this role:

• 5–8 years in social media strategy, with at least 3 years focused on sports, entertainment, or culture-driven brands.
• Strong knowledge of sports culture, fan communities, and how to engage them authentically.
• Proven experience developing and executing successful social campaigns across multiple platforms.
• Excellent communication and storytelling skills; able to present ideas clearly to stakeholders and leadership.
• Comfortable working under pressure in live or fast-moving event contexts.
• Experience working with athletes, sports media, or creator partnerships is a major plus.
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role

Req ID: 13513
#LI-KA1 #LI-director #LI-Hybrid

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.