B2B Senior Strategist

Barker Graves; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading agency is seeking a B2B Senior Strategist with extensive experience in CRM strategy. The role involves interpreting data, managing client relationships, and developing engaging propositions. Ideal candidates will have a strong background in B2B strategy and a passion for tech innovation.

Qualifications

• 5 years’ experience in a Strategy role in a CRM agency or client-side role.
• B2B experience.
• Experience in audience journey planning for B2B.

Responsibilities

• Question and expand client briefs.
• Develop commercially robust propositions driven by data.
• Nurture strong and trusting client relationships.

Skills

Research skills

Client management

Creative thinking

Problem solving

Job description

We are looking for an ambitious B2B Senior Strategist with strong research skills and a keen strategic mind. The position will include interpreting transactional, comms, and performance data, insight development, and client management.

You'll have around 5 years’ experience in a Strategy role in a CRM agency or client-side role.

The CRM Strategist Role

• Question and expand client briefs
• Inspire cut-through creative campaigns and content founded in insight
• Develop commercially robust and engaging propositions driven and provable by data
• Create and implement testing plans and effectiveness measurement frameworks
• Nurture strong and trusting client relationships, including providing guidance on best practices and trends
• Work effectively with agency partners

The B2B Senior Strategist Candidate

• Have B2B experience and at least 5 years' experience in an agency
• Experience in targeting and audience journey planning for B2B
• An interest in tech innovation in digital comms, content, and social media, and how to bring them to bear for clients
• Creative champion
• Adept at simplifying the complex and storytelling
• Tenacious and dynamic problem solver

If this sounds like you, please apply by email below.