Senior Strategic Marketing Manager (Acquisition & Demand Generation)

tml Partners; United Kingdom; On-site; GBP 90,000 - 130,000; Full time

Job summary

tml Partners is expanding its marketing capabilities to drive sustainable commercial growth. Reporting to senior marketing leadership, this role acts as the primary marketing partner to the firm's acquisition-driven practice groups, driving quality demand and client engagement across complex consumer and specialist advocacy divisions.

Ideal candidates bring a background in acquisition-driven or high-consideration regulated sectors, including financial services, wealth management, private

Qualifications

• Experience leading demand-gen for acquisition-led growth.
• Proven ability to align marketing with business priorities.
• Strong stakeholder management and cross-functional influence.

Responsibilities

• Direct a high-performing team to develop go-to-market strategies and quality demand.
• Bridge business priorities and marketing delivery using data and performance metrics.
• Partner with senior leaders to shape acquisition strategies and commercial priorities.
• Collaborate with digital, content, CRM, and media to optimize engagement across journeys.

Skills

Demand generation

Growth leadership

Commercial strategy

Stakeholder engagement

Data-driven marketing

Multi-channel delivery

Job description

With direct backing and investment from senior leadership, a leading legal and professional services firm is expanding its marketing capabilities to drive sustainable commercial growth. Reporting into senior marketing leadership, this role acts as the primary marketing partner to the firm's acquisition-driven practice groups, driving quality demand and client engagement across complex consumer and specialist advocacy divisions.

Key Responsibilities

• Demand Generation & Growth Leadership: Direct a high-performing team in developing go-to-market strategies focused on generating quality demand, increasing lead efficiency, and driving commercial performance.

• Commercial Alignment & Strategy: Serve as the strategic bridge connecting core business priorities, business development activity, and specialist marketing delivery, utilising audience data and performance metrics to optimise acquisition strategy.

• Stakeholder Engagement: Partner with senior stakeholders or practice leaders to influence commercial priorities, shape acquisition strategies, and offer constructive challenge.

• Data-Driven Multi-Channel Delivery: Collaborate with specialist teams across digital, content, CRM, and media channels, utilising audience insight and performance analytics to optimise engagement across complex decision journeys.

Ideal candidates will bring a background in acquisition-driven or high-consideration regulated sectors, including financial services, wealth management, private banking, or professional services.