Marketing Executive

Carter Murray; Greater London; On-site; GBP 42,000 - 65,000; Full time

Job summary

Carter Murray is seeking an experienced Marketing & Business Development Executive to join a high-performing team. The role offers exposure to strategic marketing, digital campaigns, events, thought leadership and client engagement across multiple practice areas.

You will manage multi-channel campaigns, create compelling content, analyse results and enhance the firm’s digital presence while coordinating client-facing events and sponsorships.

Qualifications

• Marketing experience within a professional services environment.
• Proven experience delivering multi-channel marketing campaigns and content initiatives.
• Excellent writing, editing and communication with attention to detail.
• Strong knowledge of digital marketing, website content management, email marketing, social media and analytics.
• Experience coordinating events, webinars and client engagement activities.

Responsibilities

• Support planning, delivery and evaluation of integrated marketing campaigns across key practice areas.
• Create, edit and publish content for websites, social media, email campaigns and newsletters.
• Monitor campaign performance and website analytics, providing insights.
• Enhance the firm’s digital presence through website management and digital communications.
• Coordinate client-facing events, webinars and sponsorship activities from planning to post-event reporting.
• Assist with PR activities, working with external agencies and internal stakeholders.
• Lead preparation of legal directory submissions and awards entries with stakeholder contributions.
• Maintain marketing collateral including credentials, presentations and case studies.
• Support internal communications to increase engagement across the business.
• Assist CRM activity including contact management, campaigns and reporting.

Tools

CRM systems

Google Analytics

Job description

Join a highly regarded law firm with a long-established reputation for advising high-net-worth individuals, families, entrepreneurs and businesses. Known for delivering bespoke advice and building trusted, long-term client relationships, the firm combines deep sector expertise with a collaborative and commercially focused approach.

About the Job

An exciting opportunity has arisen for an experienced Marketing & Business Development Executive to join a high-performing marketing and BD team. This broad role offers exposure to strategic marketing initiatives, digital campaigns, events, thought leadership, client engagement and business development activity across multiple practice areas.

Key Responsibilities

• Support the planning, delivery and evaluation of integrated marketing campaigns across key practice areas and sectors.
• Create, edit and publish engaging content for websites, social media, email campaigns, newsletters, podcasts and other marketing channels.
• Monitor and analyse campaign performance, website analytics, social media engagement and broader marketing metrics, providing insight and recommendations.
• Support and enhance the firm’s digital presence through website management, email marketing, social media activity and digital communications.
• Coordinate a range of client-facing events, webinars, seminars and sponsorship activities from planning through to post-event reporting.
• Assist with PR activity, working alongside external agencies and internal stakeholders to maximise media opportunities and coverage.
• Lead the preparation and coordination of legal directory submissions and award entries, producing compelling content and managing stakeholder contributions.
• Maintain and develop marketing collateral including credentials, presentations, brochures, case studies, biographies and practice area materials.
• Support internal communications initiatives across multiple channels, helping to increase engagement across the business.
• Assist with CRM activity, including contact management, campaigns, event invitations, reporting and embedding best practice across the firm.

Key Requirements

• Marketing experience within a professional services environment, with legal sector experience highly desirable.
• Proven experience delivering successful multi-channel marketing campaigns and content initiatives.
• Excellent writing, editing and communication skills with exceptional attention to detail.
• Strong knowledge of digital marketing, including website content management, email marketing, social media and analytics.
• Experience coordinating events, webinars and client engagement activities.
• Familiarity with CRM and email marketing systems and the ability to interpret and leverage campaign data.
• Strong organisational skills with the ability to manage multiple priorities and deadlines effectively.
• Commercially minded, proactive and confident building relationships with stakeholders at all levels.
• Advanced Microsoft Office skills, with experience of Adobe Creative Suite, particularly InDesign, advantageous.
• Interest in leveraging AI tools responsibly to improve efficiency within a professional services environment.