Senior Software Product Analyst - Martech

Bet365 Company; Stoke-on-Trent; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Bet365 Company is seeking a Senior Software Product Analyst to translate customer and marketing needs into clear product plans and improvements across our digital experiences. You will work across the Marketing function and Software Product Development to shape CRM-driven enhancements using CDPs and CEPs.

The role covers internally built and third-party platforms, with decisions guided by data, customer insight, and product performance. It is eligible for our hybrid work from home policy.

Qualifications

• Experience in product management required.
• Strong knowledge of MarTech with CRM focus.
• Understanding of CDPs and CEPs in tech stack.
• Proven ability to launch products and drive improvements.
• Knowledge of product lifecycles, methodologies and agile frameworks.
• Strategic translation of business goals into product plans.
• Ability to manage multiple priorities amid ambiguity and change.
• Knowledge of the online gambling industry.

Responsibilities

• Support marketing by delivering new capabilities and solving problems.
• Analyze market research, competitor activity and customer trends using data.
• Lead the product development lifecycle from ideation to launch.
• Produce detailed requirements for development teams.
• Prioritize workload and measure success across releases.
• Maintain relationships with internal teams and external partners.

Skills

Product management

CRM

MarTech

Agile

Product lifecycle

Strategic planning

Stakeholder management

Gambling industry knowledge

Tools

CDPs

CEPs

Job description

As a Senior Software Product Analyst, you’ll turn customer and marketing needs into clear product plans and useful improvements across our digital experience.

Our Software Product Development department creates and improves the technology that supports our products and customer experiences. Within the Marketing function, you’ll use your understanding of customers, regulatory requirements and our technology stack to shape improvements to direct-to-customer marketing across multiple touchpoints.

You’ll work with teams across the business to define requirements, prioritise initiatives and deliver value through CRM technologies. The role covers internally built and third-party platforms, including Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs), with decisions informed by data, customer insight and product performance.

This role is eligible for our hybrid work from home policy.

Qualifications

• Experience working in product management
• Strong knowledge of Marketing Technology (MarTech), with a focus on Customer Relationship Management (CRM)
• Understanding of internally built and third-party technologies, including Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs)
• Proven ability to launch products and deliver continuous improvements that support business objectives
• Understanding of product lifecycles, methodologies and agile frameworks
• Strategic approach to translating business goals into achievable product plans
• Ability to manage multiple priorities and make decisions when working with ambiguity and change
• Knowledge of the online gambling industry

Additional Information

• Support the marketing function by solving problems and delivering new capabilities
• Analyse market research, competitor activity and customer trends using internal and external data
• Lead the product development lifecycle from ideation through to launch
• Produce detailed requirements that give development teams a clear direction
• Prioritise the work stack, review it regularly and identify how success will be measured
• Run trials to assess the value of products and initiatives
• Build strong relationships with internal teams and external partners to align product initiatives with customer and business needs
• Lead cross-functional sessions that bring teams together around clear outcomes
• Challenge decisions, requirements and assumptions so different viewpoints are considered
• Keep key stakeholders updated on plans, progress and upcoming release

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At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.