Senior Social Media Strategy Director

gravityglobal.com; Norwich; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Gravity Global in Norwich is seeking a Social Media Director to lead regional social media strategy, turning global direction into clear plans, governance, and measurable outcomes across clients, markets, and teams.

You will act as the senior link between the Global Head of Social Media and the wider social media team, ensuring strategy is implemented through planning, alignment, and delivery standards.

Qualifications

• 10+ years of experience in marketing, communications, social media, or digital marketing, with 6–8 years in social leadership roles.
• Proven experience managing multi-team social media structures and leading senior managers or equivalent level roles.
• Strong strategic leadership and social media planning capability across channels, audiences, and campaign objectives.
• Experience contributing to budget stewardship, annual planning, performance management, and commercial decision-making within a social media function.
• Experience leading regional or multi-market social media programmes.

Responsibilities

• Translate global social media vision into regional, market, or divisional strategies that align with client objectives and broader business priorities.
• Define annual social media plans, priorities, and success measures for assigned areas of responsibility.
• Establish clear strategic direction across channels, audiences, content approaches, and engagement models to improve performance and consistency.
• Own governance across approvals, compliance, reporting standards, escalation routes, and brand protection within the role’s area of responsibility.
• Lead cross-functional partnerships with PR, Paid Media, Creative, Analytics and Client Services to deliver connected social media programmes.

Skills

Strategic leadership

Social media planning

Cross-functional collaboration

Budget stewardship

Team leadership

Client relationship management

Job description

Gravity Global in Norwich is seeking a Social Media Director to lead regional social media strategy, turning global direction into clear plans, governance, and measurable outcomes across clients, markets, and teams.

You will act as the senior link between the Global Head of Social Media and the wider social media team, ensuring strategy is implemented through planning, alignment, and delivery standards.