Global Social Media Director - Regional Strategy

Gravity Global; Norwich; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Career development

Cross-functional collaboration

Work-life balance

Parental leave

Job summary

Gravity Global is seeking a Social Media Director to lead regional or divisional social media strategy, turning global direction into clear plans, governance, and measurable outcomes across clients, markets, and teams.

The role sits between the Global Head of Social Media and local teams, ensuring strategy is implemented through strong planning, cross-functional alignment, and consistent delivery standards. 10+ years in marketing and 6–8 years in social leadership are expected.

Qualifications

• 10+ years’ experience in marketing, communications, social media, or digital marketing.
• 6–8 years in social leadership roles.
• Strong strategic leadership and social media planning capability across channels, audiences, and campaign objectives.
• Experience building effective partnerships across Paid Media, Creative, Analytics, PR, Client Services, and other connected disciplines.

Responsibilities

• Translate global social media vision into regional, market, or divisional strategies.
• Define annual social media plans, priorities, and success measures.
• Establish clear strategic direction across channels, audiences, content approaches, and engagement models.
• Lead governance, approvals, reporting standards, and brand protection within social.
• Manage delivery quality, on-time performance, and alignment with Gravity standards.
• Lead cross-functional partnerships to deliver connected social media programmes.
• Forecast resource needs and support workforce planning for current and future demand.
• Provide senior client counsel and identify growth opportunities across accounts.

Skills

Senior social media leadership

Strategic planning

Cross-functional collaboration

Budget stewardship

Client relationship management

Data-driven decision making

Job description

Gravity Global is seeking a Social Media Director to lead regional or divisional social media strategy, turning global direction into clear plans, governance, and measurable outcomes across clients, markets, and teams.

The role sits between the Global Head of Social Media and local teams, ensuring strategy is implemented through strong planning, cross-functional alignment, and consistent delivery standards. 10+ years in marketing and 6–8 years in social leadership are expected.