Global Social Media Strategy Director

Gravity Global; England; On-site; GBP 95,000 - 150,000; Full time

Benefits offered by this job

Competitive rewards

Career growth & development

Work-life balance

Professional development

Collaboration & knowledge sharing

Job summary

Gravity Global is seeking a Social Media Director to lead regional or divisional social media strategy, turning global direction into regional plans, governance, and measurable outcomes across clients and markets. The role acts as the senior link between the Global Head of Social Media and the wider team, ensuring strategy is implemented through planning and alignment.

The ideal candidate has 10+ years in marketing with extensive social leadership experience, strong stakeholder and budget

Qualifications

• 10+ years in marketing or digital marketing with 6–8 years in social leadership.
• Proven track record leading multi-team social media programs.
• Experience translating strategy into operational plans and governance.
• Strong partnerships across Paid Media, Creative, Analytics and PR.
• Commercial judgement balancing client impact, team capacity, delivery quality and budget.

Responsibilities

• Translate global social media vision into regional, market, or divisional strategies that align with client objectives and broader business priorities.
• Define annual social media plans, priorities, and success measures for assigned areas of responsibility.
• Establish clear strategic direction across channels, audiences, content approaches, and engagement models to improve performance and consistency.
• Ensure regional or divisional strategies reflect platform developments, audience behaviours, and local market nuance while maintaining alignment with global standards.
• Provide senior guidance on campaign planning, channel investment, and social media integration across broader marketing and communications activity.
• Lead the implementation of frameworks, playbooks, workflows, and standards that improve quality, consistency, and efficiency across the social function.
• Own governance across approvals, compliance, reporting standards, escalation routes, and brand protection within the role’s area of responsibility.
• Maintain operational oversight of delivery across teams, ensuring work is on time, on brief, commercially viable, and aligned to Gravity standards.
• Resolve delivery, capacity, or quality issues quickly, escalating significant commercial, reputational, or operational risks where required.
• Drive disciplined use of social platforms, publishing tools, analytics systems, and performance processes to support effective delivery and decision-making.
• Lead cross-functional partnerships with PR, Paid Media, Creative, Analytics and Client Services to deliver connected social media programmes.
• Ensure campaign plans, creative outputs, reporting approaches, and audience strategies are aligned across disciplines and markets.
• Challenge weak briefs, misaligned priorities, or disconnected execution that could reduce impact or create delivery risk.
• Raise the quality of strategic thinking, content planning, campaign execution, and optimisation across the social team.
• Promote joined-up planning and communication that removes silos and improves delivery confidence across the wider agency.
• Establish performance measurement frameworks that provide clear visibility of campaign effectiveness, delivery quality, and strategic progress.
• Use data, reporting, audience insight, and competitive context to refine strategy, improve execution, and guide investment decisions.
• Champion innovation in platform use, content formats, tools, automation, and AI to improve team efficiency and client outcomes.
• Encourage structured testing, learning, and adoption of best practice across social media activity.
• Contribute thought leadership that strengthens the profile, credibility, and future readiness of the social media practice.

Skills

Marketing leadership

Social media leadership

Strategic planning

Cross-functional collaboration

Governance & compliance

Budget & commercial planning

Stakeholder management

Data-driven decision making

Team development

Job description

Gravity Global is seeking a Social Media Director to lead regional or divisional social media strategy, turning global direction into regional plans, governance, and measurable outcomes across clients and markets. The role acts as the senior link between the Global Head of Social Media and the wider team, ensuring strategy is implemented through planning and alignment.

The ideal candidate has 10+ years in marketing with extensive social leadership experience, strong stakeholder and budget