Senior Social Media Manager (Health/Pharma)

ZipRecruiter; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading health communications agency seeks a Senior Social Media Manager to develop and execute social media strategies across healthcare accounts. You'll oversee projects from planning to reporting, provide client guidance, and support your team's growth. Ideal candidates have extensive experience in social media, particularly in healthcare or pharmaceuticals, and excellent communication skills.

Benefits

Work anywhere in the world up to 6 weeks/year

Flexible days off for well-being

24/7 helpline for personal support

26 weeks full pay for family milestones

Swap bank holidays for chosen days

Membership discounts with local businesses

Qualifications

• 4+ years in social media agency roles, preferably in healthcare.
• Expertise in developing social media campaigns across major platforms.
• Strong written and verbal communication skills.

Responsibilities

• Develop and execute innovative social media strategies.
• Oversee all aspects of social media projects.
• Mentor junior team members in social media writing and research.

Skills

Social Media Campaigns

Social Listening

Analytical Tools

Client Communication

Tools

Brandwatch

Sprout Social

Job description

Job Description

WHO ARE WE?

Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Engagement, and Advertising to create unique value with visionary clients.

Health brings us together. In the diseases we suffer, the medicines we create, and the causes we champion, health shows us our collective humanity. When we break the barriers that divide us, when we think further, we can create healthier futures, together.

Having expert thinking is only part of our story. To ensure excellence in everything we make, we have centered our disciplines around three essential crafts: science, strategy, and creativity.

WHAT IS THE ROLE?

As a Senior Social Media Manager, you will act as client counsel and strategic partner for social media across a portfolio of healthcare and pharmaceutical accounts.

You will be responsible for developing and executing innovative social media strategies that align with client objectives and deliver measurable business results. This includes overseeing all aspects of social media projects, from strategic planning and content development to performance reporting. You will work closely with the internal team and external partners to ensure seamless campaign execution and exceptional client service.

WHAT WILL YOU BE DOING?

• Building social media campaigns and calendars considering both organic and paid content
• Developing and executing paid social media plans primarily on LinkedIn, X, and Meta
• Supporting the upskilling of the PR team’s social media knowledge
• Conducting social media listening setup based on the client brief
• Helping support the growth of the social media team by mentoring junior team members in social media writing and research
• Providing guidance and recommendations to clients based on social media best practices

WHO ARE YOU?

• 4+ years of experience in a social media agency role
• Proven success working with healthcare or pharmaceutical clients (preferred)
• Expertise in developing and executing social media campaigns across platforms
• Proficiency in social listening and analytics tools such as Quid, Brandwatch, Sprout Social, or Falcon
• Strong understanding of LinkedIn campaign and content development, especially for thought leadership profiles
• Excellent written and verbal communication skills
• Strong organizational and time management skills to handle multiple projects

ANYTHING ELSE?

Publicis Groupe operates a hybrid working pattern with full-time employees working in-office three days a week.

Langland offers fantastic benefits, including:

• WORK YOUR WORLD: Work anywhere in the world with a Publicis office, up to 6 weeks a year
• “YOU” DAYS: Flexible days off for well-being and self-care, plus paid leave for volunteering
• HELP@HAND: 24/7 helpline for personal and professional support, including remote GPs and mental health services
• FAMILY POLICIES: 26 weeks of full pay for family milestones (maternity, adoption, surrogacy, shared parental leave)
• FLEXIBLE HOLIDAYS: Swap bank holidays for days of your choosing
• LOCAL DISCOUNTS: Membership discounts with Soho Friends, local restaurants, and retailers

Full details of benefits will be shared upon joining.

OUR DIVERSITY & INCLUSION STATEMENT

At Publicis Groupe UK, we’re committed to a safe, diverse, and inclusive environment. We ensure our recruitment process is welcoming and accessible, regardless of race, gender, age, neurodiversity, sex, or disability.

We promote diversity through:

• Inclusive recruitment practices
• Unconscious bias training
• Programs for industry access for underrepresented groups

Our culture supports communities for women, BAME, disabled employees, and allies, with wellbeing programs including HeadSpace memberships. CSR is central to our ethos.

We support all candidates and are committed to fair assessment. Please inform us of any circumstances that may require adjustments during the process. Disclosing this information will not affect your application.

Visit the Publicis Career Page to learn more about our inclusive benefits and Employee Action Groups.