Senior Social Media Manager

National Trust; Swindon; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Substantial pension scheme (up to 10%)

Free entry to National Trust places

Rental deposit loan scheme

Season ticket loan

EV car lease scheme

Perks at work discounts

Holiday allowance up to 32 days + buy‑

Flexible working whenever possible

Employee assistance programme

Free parking at most Trust places

Job summary

National Trust is seeking a Senior Social Media Manager to shape and deliver our social media strategy, engaging millions of people across platforms. You will lead a team of social media specialists to create innovative content and integrated campaigns that strengthen our presence and support our cause.

You will work with senior leaders to ensure the social strategy aligns with organisational priorities and drives measurable engagement, advocacy and fundraising outcomes.

Qualifications

• Experience leading inclusive teams and creating environments where people feel valued and perform at their best.
• Ability to build strong, collaborative relationships with senior stakeholders internally and externally.
• Proven ability to deliver high-performing social media strategies in large, complex organisations.
• Leadership and performance management through change.

Responsibilities

• Lead and develop the social media team and champion inclusive, high-performing work culture.
• Oversee creation of bold, creative campaigns across multiple channels.
• Utilise audience insights and data to drive decisions and measurable outcomes.
• Align social media strategy with organisational priorities and fundraising goals.

Skills

Inclusive leadership

Digital content leadership

Stakeholder management

Crisis management

Change leadership

Job description

Summary

We’re looking for a Senior Social Media Manager to lead how the National Trust engages with millions of people through social media. As an experienced digital leader, you’ll shape and deliver our social media strategy, ensuring we connect with audiences in the platforms and digital spaces they choose to be in. Leading a talented team of social media specialists, you'll create innovative content and integrated campaigns that build meaningful relationships, grow engagement, inspire action and generate support for our cause. You'll play a key role in strengthening our presence, reputation and impact online, while providing expert advice and support across the organisation, from senior leaders to regional and property teams.

Summary

We’re looking for a Senior Social Media Manager to lead how the National Trust engages with millions of people through social media. As an experienced digital leader, you’ll shape and deliver our social media strategy, ensuring we connect with audiences in the platforms and digital spaces they choose to be in. Leading a talented team of social media specialists, you'll create innovative content and integrated campaigns that build meaningful relationships, grow engagement, inspire action and generate support for our cause. You'll play a key role in strengthening our presence, reputation and impact online, while providing expert advice and support across the organisation, from senior leaders to regional and property teams.

What It's Like To Work Here

You’ll join the Communications & Media team within our Communications & Fundraising Directorate, working closely with colleagues across fundraising, campaigns, communications, regions and properties. In this collaborative role, you’ll work across teams to develop creative campaigns, engage audiences through digital storytelling and champion the role of social media in achieving our strategic goals. As a senior leader, you’ll provide guidance and support to colleagues across while helping shape new approaches that engage current and future supporters.

As this is a national role, there is flexibility on your contractual place of work with the need to travel to our head office in Swindon from time to time. Our hybrid working policy means you can balance office and home working with site visits and meetings at other National Trust places. We’ll talk about this in more detail at interview, but you should expect to be at a National Trust site for 40–60% of your working week.

What You’ll Be Doing

You’ll lead and develop our social media team, creating an inclusive environment where people can thrive and develop new skills. You’ll champion emerging trends, use audience insight and behavioural data to inform decisions, and ensure our activity delivers measurable outcomes that support fundraising, advocacy and engagement goals.

You’ll work with senior leaders to shape and champion our social media strategy, ensuring it connects our content to organisational priorities. Working across multiple channels, you’ll oversee the creation of bold, creative and innovative campaigns that inspire audiences and encourage deeper engagement with our cause.

Who We’re Looking For

• Experience leading inclusive teams and creating environments where people feel valued, supported and able to perform at their best.
• Digital content leader with sound knowledge of usability, accessibility and user-experience best practice.
• Ability to build strong, collaborative working relationships with senior stakeholders internally and externally, including strong influencing and negotiating skills.
• Proven experience creating and leading the delivery of high performing social media strategies in large and complex organisations.
• Leadership and performance management skills including the ability to lead teams through change.
• Experience of leading crisis management strategies across national social media platforms.

The package

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme (for roles that meet the salary criteria)
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places

Click here to find out more about the benefits we offer to support you.

National Trust place

Heelis, Kemble Drive, Swindon, SN2 2NA

Documents

Senior Social Media Manager - Grade 4.pdf

Requirements

Compliance.Eligibility to Work in the UK

Additional information

Closing Date: 01 November 2026

Interview Date: 1st stage interview - 10 & 11 November, 2nd stage interview - 16 or 17 November.

Equal Opportunities Statement

The National Trust celebrates diversity and is committed to creating a fair and equal society, free from discrimination. You can read more about our commitment to inclusion and diversity here.

Safeguarding Statement

The National Trust is committed to a safe recruitment processes to help the organisation attract and appoint the right staff/volunteer for the role and responsibilities as set out in the vacancy advert. We will not accept applicants who are not suitable to work with children, young people or adults at risk. If you have any questions around your suitability for this vacancy, please contact the people service centre.