Senior Social Media Manager - F1

VML South Africa; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the creative and technology space is seeking a Senior Social Media Manager with a strong background in motorsport, particularly Formula 1. This pivotal role involves shaping the social media presence for a Formula 1 racing team, developing innovative strategies, and engaging with a global audience. The successful candidate will collaborate with creative teams and community managers to deliver impactful content and drive fan engagement. Join a dynamic team that values creativity and connection, while working in a hybrid environment.

Qualifications

• 5+ years of experience in social media management, particularly in motorsport.
• Strong expertise in platform-specific strategies, especially for Instagram and TikTok.
• Exceptional written and verbal communication skills.

Responsibilities

• Lead the creation and implementation of the brand’s social media strategy.
• Oversee the ideation, planning, and publishing of high-quality content.
• Monitor and analyze social media performance metrics.

Skills

Social Media Management

Community Engagement

Content Creation

Data Analysis

Communication

Education

Bachelor's Degree

Tools

Hootsuite

Sprinklr

Adobe Premiere Pro

Job description

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

We are seeking a dynamic and experienced Senior Social Media Manager with a strong background in Formula 1 (F1) and motorsport to join our team. This role will be pivotal in shaping the social media presence for a Formula 1 racing team, ensuring that we build an innovative, culturally relevant, and highly engaging platform that resonates with global audiences. The successful candidate will lead the delivery of cutting-edge social strategies, working closely with creative teams, community managers, and content creators to deliver on the team's mission, to position them as a pioneer in motorsport.

This role will sit across VML’s LIVE and Social Media team as part of the core brand marketing team for the Formula 1 client. This role is based with VML and not directly a ‘Team Social

More than just motorsport, we want someone who understands the potential of partnerships and culturally relevant content to bring new eyes to the grid.

KeyResponsibilities:

• Leadthecreationandimplementationofthebrand’ssocialmediastrategyacrosskeychannels
• Developplatform-specificstrategiestailoredtoaudiences,leveraginginsightsfromF1culture,trends,andinsights.
• Collaboratewiththecreativeteamtoensureallcontentalignswiththebrand’sstrategyandcreativeplatform.
• Drivealways-onsocialmediaactivity,includingrace-daycoverage,culturalmoments,andfanengagementinitiatives.

ContentCreation&Management

• Overseetheideation,planning,andpublishingofhigh-quality,engaging,andinnovativecontent.
• Workcloselywiththebrandandracingteamstoco-createcontentandbriefinginmaterialsbeyondsocialnativecontent.
• Ensurecontentadherestothebrand’stoneofvoice.

CommunityEngagement

• Fosteravibrantonlinecommunitybyengagingdirectlywithfans,respondingtocomments,andamplifyinguser-generatedcontent(UGC).
• ChampiondiversityandinclusivitywithintheF1fanbase.
• Buildrelationshipswithinfluencers,creators,andambassadorstoextendtheF1brand’sreachintobroaderculturalconversationsbasedonthebrand’spartnershipstrategy.
• Leadmajorsocialactivations,manageteasercampaignsandmilestoneannouncements,ensuringtheygenerateexcitementandalignwiththebrand’soverarchingnarrative.
• Collaboratewithpaidmediateamstoamplifyorganiccontentanddrivemeasurableresultsbasedonthesocialstrategy.

Data&PerformanceAnalysis

• Monitorandanalysesocialmediaperformancemetrics,providingmonthlyreportsandactionableinsightstooptimisestrategy,contentandcommunity.
• Collaboratewiththedataandinsightsteamtotrackkeymetricssuchassentiment,shareofvoice,andaudiencegrowthetc
• StayaheadofF1industrytrends,socialplatformupdates,sociallandscapeandemergingtechnologiestokeepthebrandattheforefrontofinnovation.
• Workcloselywithcross-functionalteams,includingcreative,production,analytics,widersocialteam,andmotorsportspecialists,todelivercohesiveandimpactfulcampaigns.
• Responsibilityforjuniorteammember(s),whowillsupporttheSeniorSocialMediaManagerondaytodaytaskssuchascommunitymanagementandcontentcalendarwork.
• Possibilityofcoordinatingwithglobalofficesandlocalmarketstoensureconsistencyandculturalrelevanceacrossregions.

Qualifications&Experience

• 5+yearsofexperienceinsocialmediamanagement,withaproventrackrecordofsuccessinmotorsportorF1-relatedroles.
• DeepunderstandingoftheFormula1ecosystem,includingfanculture,race-daydynamics,andkeystakeholders.
• Strongexpertiseinplatform-specificstrategies,particularlyforInstagram,TikTok,YouTube,andemergingchannelslikeThreads.
• Demonstratedabilitytoleadlarge-scalesocialcampaigns,fromconcepttoexecution,inafast-pacedenvironment.
• Experiencemanagingreal-timecontentcreationduringliveevents,includingnightsandweekends.
• Proficiencyinsocialmediatools(e.g.,Hootsuite,Sprinklr,Brandwatchetc)andfamiliaritywithAI-drivensolutionsforoptimisationandefficiencies.
• Exceptionalwrittenandverbalcommunicationskills,withaflairforcraftingengagingcopyandcaptionsthatalignwiththeF1brandandaudience(s).
• Apassionforstorytelling,creativity,andbuildingcommunities.
• Abilitytocreateshortformsocialcontentusingnativeorthird-partytoolse.g.TikTok,CapCut,AdobePremierProetc
• Thisrolewilllikelyincludetravelwhetherthat’shavingtheopportunitytoattendsomeraceweekends,meetingtheclientsforF2FsessionsabroadoratourLondonoffices.

Non-essentialbutnicetohaveskills

• Knowledgeandexperienceworkingwithluxuryautomotivebrands.
• Familiaritywithculturalindustriessuchasfashion,music,art,andhowtheyintersectwithmotorsport,especiallyaroundpartnerships.
• Videoeditingandgraphicdesignskillsareaplus.

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through ourRecruitment Privacy Policy . California residents should read ourCalifornia Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy . California residents should read our California Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.