Senior Social Media Manager

The Home Agency; Leeds; On-site; GBP 45,000 - 65,000; Full time

Job summary

IMA, a creative agency, is seeking a Senior Social Media Manager to lead social media strategies and campaigns for leading brands. You will collaborate with clients, account teams, strategists, creatives, designers, producers and external partners to translate business goals into engaging social-first work.

The role covers social strategy, content planning across Instagram, TikTok, Facebook, LinkedIn and YouTube; copywriting, direction for designers, production teams; campaign delivery,

Qualifications

• Senior social media/content, digital marketing or communications experience, ideally in a creative/advertising/integrated agency.
• Strong platform knowledge, content formats, publishing tools, community engagement and social-first principles.
• Turn business goals into social strategies, content plans and campaign recommendations.
• Strong social content instincts; write compelling copy; shape ideas; give constructive creative feedback.
• Highly organised; manage multiple campaigns, deadlines, approvals and stakeholders in a fast-paced setting.

Responsibilities

• Social Strategy: Develop clear, insight-led social media strategies that support client objectives, brand positioning and campaign goals.
• Content Planning: Create and manage social media calendars, content pillars and channel plans across platforms including Instagram, TikTok, Facebook, LinkedIn and YouTube.
• Creative Development: Write and edit engaging social copy, develop creative concepts and provide clear direction for designers, creators, editors and production teams.
• Campaign Delivery: Lead social campaigns from initial brief and planning through to production, approval, publishing and optimisation.
• Community and Engagement: Support social listening, community management and audience engagement, ensuring responses are timely, appropriate and aligned with brand tone of voice.
• Performance and Reporting: Monitor social media performance, analyse results and turn data into clear insights, recommendations and actions for ongoing improvement.

Skills

Social strategy

Content planning

Creative development

Campaign management

Community management

Analytics & reporting

Tools

Instagram

TikTok

Facebook

LinkedIn

YouTube

Job description

IMA is a creative agency with a simple purpose: to create connections people buy into, emotionally and literally. Through everything from advertising and media to packaging and retail activations, we deliver work that earns attention, builds relationships, and gives people a reason to choose your brand in the moments that matter. We are looking for a passionate, strategically minded Senior Social Media Manager to join our dynamic team. If you are curious, organised and motivated by creating social content that connects with people and delivers results, this is an opportunity to make an impact in a collaborative, fast-paced agency environment.

The Role

As a Senior Social Media Manager, you will lead the development and delivery of social media strategies and campaigns for leading brands. Working closely with clients, account teams, strategists, creatives, designers, producers and external partners, you will turn business and marketing objectives into engaging, effective social-first work that is delivered on time and to a high standard.

What You’ll Be Doing

• Social Strategy: Develop clear, insight-led social media strategies that support client objectives, brand positioning and campaign goals.

• Content Planning: Create and manage social media calendars, content pillars and channel plans across platforms including Instagram, TikTok, Facebook, LinkedIn and YouTube.

• Creative Development: Write and edit engaging social copy, develop creative concepts and provide clear direction for designers, creators, editors and production teams.

• Campaign Delivery: Lead social campaigns from initial brief and planning through to production, approval, publishing and optimisation.

• Community and Engagement: Support social listening, community management and audience engagement, ensuring responses are timely, appropriate and aligned with brand tone of voice.

• Performance and Reporting: Monitor social media performance, analyse results and turn data into clear insights, recommendations and actions for ongoing improvement.

What We’re Looking For

• Experience: Senior social media/content, digital marketing or communications experience, ideally in a creative/advertising/integrated agency.

• Social Media Expertise: Strong platform knowledge, content formats, publishing tools, community engagement and social-first principles.

• Strategic Thinking: Turn business goals into social strategies, content plans and campaign recommendations.

• Creative Confidence: Strong social content instincts; write compelling copy; shape ideas; give constructive creative feedback.

• Project Management: Highly organised; manage multiple campaigns, deadlines, approvals and stakeholders in a fast-paced setting.

What You’ll Get From Us

• The opportunity to lead social media strategies and campaigns for leading brands across a range of channels and audiences.

• A collaborative, people-first environment where your ideas, initiative and contribution are valued.

• Exposure to the full agency process, from strategic planning and creative development through to campaign delivery and performance reporting.

• Support and development to help you grow your career in social media, content and digital marketing.

• The chance to work with talented people across strategy, creative, production, media and client services.

Our Values at IMA

• Own it - take responsibility when it matters.

• Build Trust - nurture honest, open, lasting relationships with colleagues and clients.

• Stay Hungry - share a mindset of curiosity, proactivity and continuous improvement.

These principles shape how we work - with each other, with clients, and with the world.