Senior Social Media Content Designer

RAC; West of England; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Share scheme (Owning It Together)

Car salary sacrifice scheme

Pension with matched contributions

Life assurance

25 days leave + holidays

Wellbeing support

Discount portal (Orange Savings)

Job summary

RAC is looking for a Senior Social Media Content Designer to bring our brand to life across social channels. You’ll craft engaging, platform-native content (video, motion, imagery and copy), take briefs from concept to finished creative, and film/edit content for mobile-first delivery.

You’ll also line manage and mentor junior designers, collaborate with internal teams, and use trends and performance insights to continually improve our creative output.

Qualifications

• Proven ability to craft social-first content across platforms.
• Portfolio demonstrating social-first design, video and motion.
• Strong design, layout, typography and motion skills using Adobe tools.

Responsibilities

• Create engaging social-first content across video, motion, design, imagery and copy.
• Lead briefs from concept to production and delivery.
• Film and edit short-form video content for mobile/social platforms.
• Develop strong visual concepts and creative treatments for campaigns.
• Create and adapt content for organic social, paid campaigns, YouTube Shorts and emerging platforms.
• Balance campaign activity with always-on content and changing priorities.
• Line manage and develop junior designers, provide direction and feedback.
• Collaborate with RAC teams to turn briefs into compelling social content.
• Contribute ideas to the wider social media calendar.
• Utilise performance data and trends to improve future creative.
• Ensure content is on-brand, audience-focused and compliant.

Skills

Social content design

Portfolio

Adobe Creative Suite

Video editing

CapCut

Concept development

Stakeholder mgmt

Tools

CapCut

Adobe Premiere Pro

Photoshop

Job description

About The Role

Join the RAC as aSenior Social Media Content Designer and bring our brand to life across social.

Working within our Social Media team, you’ll create engaging, platform-native content across organic and paid social, bringing ideas to life through video, motion, design, imagery and copy. You’ll take briefs from initial concept through to finished creative, including filming and editing content, adapting assets and developing ideas that make audiences stop scrolling.

This is a hands-on creative role for someone who understands social, has strong design and video skills, and can hit the ground running. Alongside creating content yourself, you’ll line manage and develop junior Social Media Content Designers, collaborate with teams across the RAC and use trends and performance insight to continually improve what we create.

What you’ll do

• Create engaging social-first content across video, motion, design, imagery and copy
• Take creative briefs from initial idea and brainstorming through to production and delivery
• Film and edit short-form video content, using the right approach for the channel, including mobile-first creation
• Develop strong visual concepts and creative treatments that bring campaigns and briefs to life
• Create and adapt content for organic social, paid campaigns, YouTube Shorts and emerging platforms
• Balance campaign activity with always-on social content and changing business priorities
• Line manage and develop junior Social Media Content Designers, providing creative direction, feedback and support while helping prioritise workloads and maintain high-quality output
• Work with stakeholders across the RAC to turn different briefs and objectives into compelling social content
• Contribute ideas and content to the wider social media calendar
• Use performance data, testing and platform trends to improve future creative
• Ensure content is on-brand, audience-focused and meets relevant approval and compliance requirements

What you’ll need

• Strong experience creating social content within an agency, in-house creative team or freelance environment
• A portfolio demonstrating social-first design, video and motion content
• Strong design, layout, typography and motion design skills, with experience using the Adobe Suite
• Hands-on filming and video editing experience, including creating effective content for mobile and social platforms using tools such as CapCut
• Experience taking creative briefs from concept through to finished content
• Strong understanding of organic and paid social and how creative requirements differ across platforms
• Confidence developing creative ideas and translating briefs into strong visual identities
• Experience line managing, mentoring or developing other creatives, with the confidence to provide clear direction and constructive feedback
• Strong stakeholder management skills, with the ability to present ideas and respond constructively to feedback
• Good understanding of social trends, formats and what makes content perform
• A proactive, self-starting approach with the confidence to take ownership and deliver at pace

Location & Salary

Location: Hybrid working | 2 days per week in the Bradley Stoke, Bristol office and 3 days remote

Salary: Aligns with market and experience

Contract: Fixed-Term Contract (maternity cover) until 31 October 2027

As a Senior Social Media Content Designer at the RAC, you’ll get benefits that go the extra mile

• Earnings That Motivate – enjoy a competitive salary plus automatic enrolment in our ‘Owning It Together’ Colleague Share Scheme – a unique opportunity to share in RAC’s future success and be rewarded for the exceptional work you deliver.
• Tools to Drive Your Future – get started with a free RAC Ultimate Complete Breakdown Service from day one, plus access to a car salary sacrifice scheme (including electric vehicle options) after 12 months, delivering serious tax savings.
• Time Off That Matters – enjoy 25 days annual leave, plus bank holidays. We also support work-life balance with paid family leave, flexible schedules, and practical resources to help navigate personal commitments.
• Financial Security & Perks – pension scheme with up to 6.5% matched contributions alongside life assurance cover up to 4x salary (10x optional with flex benefits), designed to support you long-term. Qualifying Earnings apply.
• Wellbeing That Works for You – our 24/7 confidential support service is available to you and household members aged 16+, offering reassurance whenever you need it.
• Extras That Make a Difference – access Orange Savings, our exclusive discount portal with deals across top retailers, holidays, tools, tech and more. After passing probation, you’ll automatically join our Colleague Share Scheme, giving you a stake in our collective success.
  

Why the RAC?

For more than 128 years, we’ve been keeping drivers moving, and today we’re trusted by over 15 million members. We’re also trusted by our people, with a 4.5-star Glassdoor rating showing that the RAC is a place where support, ambition and opportunity go hand in hand.

We welcome people from every background, value every voice, and back your growth every step of the way. At the RAC, you can bring your full self to work and we’ll be with you every step of the way to help you grow and develop your career.