Senior Social Executive

ASOS; Camden Town; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Sample sales

25 days annual leave

Private medical care

Learning opportunities

Job summary

ASOS is seeking a Senior Social Executive to deliver best-in-class social and editorial content across Instagram, TikTok, YouTube, Pinterest and more. Reporting to the Senior Social Manager, you will shape content grounded in a clear brand POV and optimise for audience behaviour across platforms.

Work with Editorial and Community teams to ensure a consistent, authoritative fashion voice. You will drive engagement, reach, and brand consideration while staying ahead of culture and platform updates.

Qualifications

• Experience in social, editorial or content roles.
• Strong understanding of major platforms including Instagram, TikTok, YouTube, Pinterest and Substack.
• A creative self-starter with passion for social-first content and editorial storytelling.
• Genuine fashion and cultural knowledge; you live in fashion/culture.
• Highly organised with ability to manage multiple editorial projects and deadlines.
• Strong editorial sensibility; voice, tone, and brand storytelling.
• Confident writer with adaptable tone across formats.
• Data‑savvy mindset to translate insights into actions.
• Collaborative team player with strong communication skills.
• A strong point of view on ASOS’s culture and relevance to younger audiences.
• Proactive, adaptable and comfortable working at pace in an always-on environment.

Responsibilities

• Interpret briefs and build content plans that bring ASOS storytelling to life across social channels.
• Contribute ideas to social and editorial content planning with an eye for fashion trends and youth culture.
• Ensure content output is platform-native, on-brand and aligned to brand strategy and tone of voice guidelines.
• Brief creative teams, agencies and talent to deliver campaigns.
• Develop franchises and recurring formats to grow audience recognition and brand equity.
• Own day-to-day curation, publishing, scheduling and tagging across channels.
• Write and edit captions, scripts and copy with consistent tone and personality.
• Collaborate with Community Manager to tell a coherent brand story across platforms.
• Maintain the content calendar with the wider Social and Editorial team.

Skills

Social content

Editorial storytelling

Platform knowledge

Creative thinking

Writing

Data-driven

Team collaboration

Brand voice

Cultural awareness

Job description

We'reASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS,you'refree to be your true self without judgement, and channel your creativity into a platform used by millions.

Everyone needs some help showing up as their best self.We'reDisability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process

Job Description

THE ROLE

The Senior Social Executiveis responsible for delivering best-in-classsocial andeditorial content across ASOS’s global channels, includingbut not limited to,Instagram, TikTok, YouTube, Pinterest, and Snapchat. Reporting into the Senior SocialManageryou will help bring the ASOS brand to life through culturally relevant,editorially led,platform-native content that builds brand authority, improves brand perception and consideration, drives engagement, and strengthens the ASOS voice as a credible fashion destination.

You will sit at the intersection ofsocial management,editorial storytelling,and performance insight, ensuringeverything we publish is grounded in a clear brand point of view, optimised for how audiences behave across platforms, and delivering against both brand and content KPIs. Working closely with the Editorial Manager and Community Manager, you will help ensure ASOS’s editorial voice is expressed consistently, confidently, and with genuine fashion authority everywhere our audience encounters us.

Why This Role Matters

Social and Editorialcontent is at the core of ASOS’s transformation into a leadingstyleauthorityand culturalfashiondestination. This role is critical in ensuring that ourcontent output is:

• Consistently high quality, on brand, and editoriallyled
• Aligned to platform behaviours and trends
• Platform-native and responsive to cultural moments in real time
• Informed by performance insights and audience intelligence
• Driving measurable impact across engagement, reach, and brand consideration

By connectingsocial-first executionwitheditorial thinkingandinsight-led optimisation, you will help ensure ASOS shows up with a distinct point of view, at the right time, with content that resonates and builds brand equityand fameover time.

What You Will Be Responsible For

• Interpret briefs and build detailed content plans that bring ASOS storytelling to life across social channels.
• Contribute original ideas tosocial and editorial contentplanning, with a strong understanding of social-first storytelling, fashion trends, and what resonates with a 20-something audience.
• Ensure allcontentoutput is platform-native, on-brand, and aligned to the ASOS brand strategy and tone of voice guidelines.
• Support the delivery of social activity across key brand campaigns and franchises by clearly briefing creative teams, external agencies and talent.
• Support the development of franchises and recurring content formats that build audience recognition and compound brand equity over time.

Channel Management and ContentProduction

• Support the delivery of content across key brand campaigns, always-on moments, and franchises.
• Own day-to-day curation, publishing, scheduling and tagging across all channels.
• Write and edit captions, scripts, and copy for social content, ensuring tone of voice is consistently applied with personality, authority, and genuine fashion credibility.
• Work closely with the Community Manager to ensure published content and community engagement tell a coherent, consistent brand story across all channels.
• Support with themaintenance of thecontent calendar in collaboration with the widerSocial and Editorialteam.

Performance & Optimisation

• Monitor content performance across key metrics(engagement, reach, saves, shares, view rate),and feed learnings back into content planning to continuously improve output quality.
• Work with theSocialOptimisation Manager to translate data into actionableimprovements, refining formats, captions, hooks, and posting approaches.
• Support with the maintenance of the content calendar in collaboration with the wider Social and Editorial team.
• Stay ahead of platform updates, emerging social behaviours, and fashion and cultural moments, proactively bringing insights and opportunities into the team.
• Work with the Paid Social team to action against the boosting strategy and monitor performance.

Collaboration & Cross-Functional Working

• Partner closely with Marketing, Creative, Talent, Paid Media, and PR teams to ensure integrated, editorially coherent delivery across all channels.
• Collaborate with internal stakeholders and external partners to ensure aligned and efficient ways of working.
• Build strong relationships across the business to champion theSocial and Editorialfunctionto ensure aligned and efficient ways of working.

Qualifications

Who We Are Looking For

• Experience in a social, editorialor content role, ideally within fashion, media, or a fast-paced brand environment.
• Strong understanding ofmajor platforms includingInstagram, TikTok, YouTube, Pinterest, as well asmore editorial-led platforms such as Substack.
• A creativeself-starter andproblem solver with a passionforsocial-first contentandeditorial storytelling.
• Genuine fashion and cultural knowledge. You know what’s happening in style, music, and youth culture because you live in it.
• Highly organised, with the ability to manage multiple editorial projects and deadlines simultaneously without losing quality or creative focus.
• Strong editorial sensibility. Anatural feel for tone of voice, brand storytelling, and what makes content feel considered and authoritative.
• A confident writer with the ability to adapt tone fluidly across formats, from long-form editorial to short-form captions, while always feeling like the same brand voice.
• Data-savvy mindset, comfortable using performance insights to inform and improve editorial output.
• Collaborative team player with excellent communication skills and a generous approach to sharing insight and ideas.
• A strong point of view on where ASOS sits in culture and why it matters to the next generation of fashion consumers.
• Proactive, adaptable, and comfortable working at pace in an always-on editorial environment.

Additional Information

• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Private medical care scheme
• Fixed Annual Payment in addition to your salary each year,it'sjust an extra thank you from us
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.