Senior Shopper Insights & Behavioural Strategy Lead

Halmer Recruit; Huntingdon; On-site; GBP 45,000 - 60,000; Full time

Job summary

Halmer Recruit is seeking an experienced Shopper Insights Manager for the Huntingdon area of Cambridgeshire. This strategic role focuses on understanding shoppers as people and translating insights into product development, positioning, and long-term growth.

You will own an in-house consumer panel and lead qualitative/mixed-method research, turning insights into clear recommendations that influence decisions across the business.

Qualifications

• Proven experience in shopper insight, consumer insight, market research or behavioural insight.
• Strong experience leading qualitative research and interpreting findings.
• Ability to explain shopper behaviour through motivations and human drivers.
• Experience managing consumer panels, communities or similar research groups.
• Excellent storytelling, communication and stakeholder influencing skills.
• A relevant degree or equivalent professional experience in related disciplines.

Responsibilities

• Develop a deep, evidence-based understanding of shopper motivations, needs and decision-making.
• Apply behavioural science and consumer psychology to understand drivers behind shopper behaviour.
• Own and manage an in-house consumer/shoppers panel with representative demographics.
• Develop a continuous insight roadmap incorporating pulse surveys, qualitative deep dives and trend sensing.
• Lead qualitative and mixed-method research, including interviews, online communities, ethnography and workshops.
• Translate complex insights into clear, actionable findings and recommendations.
• Present insights to influence decisions across the business.

Skills

Shopper insights

Qualitative research

Storytelling

Stakeholder influence

Behavioural science

Education

Relevant degree in Psychology/Economics/Behavioural Science/Market Research

Job description

Halmer Recruit is seeking an experienced Shopper Insights Manager for the Huntingdon area of Cambridgeshire. This strategic role focuses on understanding shoppers as people and translating insights into product development, positioning, and long-term growth.

You will own an in-house consumer panel and lead qualitative/mixed-method research, turning insights into clear recommendations that influence decisions across the business.