Senior Salesforce Architect

usemultiplier.com; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

usemultiplier.com is seeking a hands-on Salesforce Architect to lead end-to-end architecture across Sales Cloud, Service Cloud and Data Cloud. You will design scalable integrations, data pipelines, and AI-enabled CRM capabilities, while actively participating in development with architectural ownership.

This highly technical leadership role requires deep expertise, governance, and the ability to drive enterprise-wide architecture decisions.

Qualifications

• 7–10+ years of Salesforce experience.
• 3+ years in an Architect or Technical Lead capacity.
• Hands-on expertise in Apex, LWC, SOQL/SOSL, Salesforce APIs.

Responsibilities

• Architect scalable Salesforce solutions across Sales Cloud, Service Cloud and Data Cloud.
• Design data models, security architecture, sharing models, and role hierarchies.
• Define integration patterns (real-time, batch, event-driven).
• Produce technical architecture documents, solution designs and governance standards.
• Ensure adherence to Salesforce best practices and platform limits.
• Architect Service Cloud case management lifecycle, SLAs, entitlements and escalations.
• Optimize agent console performance and service analytics.
• Design and implement API integrations: REST, SOAP, Bulk, Streaming.
• Architect data ingestion from CRM, ERP, warehouses and external systems.
• Enable AI-driven CRM capabilities: predictive scoring, Next Best Action, generative AI.

Skills

Apex

LWC

SOQL/SOSL

Salesforce APIs

Integration architecture

Service Cloud

Data Cloud

ETL pipelines

Reverse ETL

Automation

Tools

MuleSoft

Boomi

Workato

Job description

About the Role

We are seeking a hands-on Salesforce Architect with deep expertise across Sales Cloud, Service Cloud, Data Cloud, AI, integrations, and enterprise automation. This role combines strategic solution architecture with strong technical execution.

You will lead end-to-end Salesforce architecture, design scalable integrations and data pipelines, implement intelligent automation, and enable AI-driven CRM capabilities across the organization.

This is a highly technical leadership role requiring both architectural ownership and active development involvement.

Key Responsibilities

Solution Architecture & Platform Design

• Architect scalable, secure Salesforce solutions across Sales Cloud, Service Cloud, and Data Cloud.

• Design data models, security architecture, sharing models, and role hierarchies.

• Define integration patterns (real-time, batch, event-driven).

• Produce technical architecture documents, solution designs, and governance standards.

• Ensure adherence to Salesforce best practices and platform limits.

• Architect servicelcoud case management lifecycle, SLAs, entitlements, and escalation frameworks.

• Optimize agent console performance and service analytics.

Data Cloud & Customer Data Architecture

• Design and implement Salesforce Data Cloud for unified customer profiles.

• Architect data ingestion from CRM, ERP, warehouses, and external systems.

• Implement identity resolution, harmonization, and calculated insights.

• Enable real-time segmentation and activation into CRM workflows.

• Manage large data volumes and performance optimization.

AI & Intelligent CRM Capabilities

• Architect AI-driven use cases using Salesforce native AI capabilities.

• Implement predictive scoring (opportunity, case classification).

• Configure Next Best Action frameworks.

• Enable generative AI use cases (case summaries, email drafting, knowledge generation).

• Embed AI insights into automated workflows and decision processes.

Integrations, APIs, Middleware, Automation

• Design and implement REST, SOAP, Bulk, and Streaming API integrations.

• Architect inbound and outbound integrations with ERP, marketing platforms, and data warehouses.

• Work with middleware platforms (MuleSoft, Boomi, Workato, etc.).

• Implement OAuth 2.0, JWT, SAML, and secure authentication mechanisms.

• Design event-driven architectures using Platform Events and Change Data Capture.

• Ensure scalability, fault tolerance, and monitoring of integrations.

• Design and implement ETL pipelines into Salesforce.

• Architect reverse ETL workflows to sync data from multiple sources back into Salesforce.

• Manage data transformations, deduplication, and reconciliation.

• Ensure data quality, consistency, and governance.

• Architect complex automation using record-triggered and scheduled flows, orchestration, apex-based automation etc.

Required Qualifications and Skills

• 7–10+ years of Salesforce experience.

• 3+ years in an Architect or Technical Lead capacity.

• Deep hands-on expertise in:

  • Apex, LWC, SOQL/SOSL

  • Salesforce APIs

  • Integration architecture

  • Service Cloud implementations

  • Data Cloud architecture

  • ETL and Reverse ETL pipelines

• Experience designing enterprise-scale CRM ecosystems.

• Strong understanding of identity, security, and access models.

• Experience working in Agile delivery environments.

• Familiarity with data warehouse ecosystems.

• Experience implementing AI use cases within Salesforce.

• Strong stakeholder communication and executive presence.

• Ability to translate business strategy into scalable technical solutions.