Senior Sales Representative

JR United Kingdom; City Of London; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A leading company in payroll services seeks a Senior Sales Development Representative to drive their growth strategy in London. The role focuses on lead generation, generating outbound prospecting efforts, and handling inbound leads efficiently, ideally suited for a driven professional in the B2B SaaS or HR tech space.

Qualifications

• Proven experience in a sales development or lead generation role.
• Strong track record of generating and qualifying leads.
• Excellent verbal and written communication skills.

Responsibilities

• Identify and target potential clients using research and outreach.
• Execute multi-channel outreach campaigns.
• Respond to inbound leads and qualify needs.

Skills

Lead Generation

Outbound Sales

Communication

Networking

CRM Tools

Job description

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Senior Sales Representative, London (City of London)

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Client:

Location:

London (City of London), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

16.06.2025

Expiry Date:

31.07.2025

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Job Description:

Senior Sales Development Representative (Payroll Services)

Location: UK (Remote, with monthly visits to a London office)

Company: Payroll Services Vendor

Salary: £35,000 - £40,000 base, with an OTE of £55,000+

About the Company:

This company provides innovative payroll solutions designed specifically for small to medium-sized businesses, simplifying payroll processes and supporting client growth. Renowned for a client-centric approach, they deliver reliable, tailored services to SMEs.

Role Overview:

As a Senior Sales Development Representative, you will be at the forefront of the company’s growth strategy, focusing on generating high-quality leads and driving outbound prospecting efforts. Your role will also involve promptly following up on inbound leads, ensuring all opportunities are nurtured effectively to hand off to the sales team. This position is ideal for a driven professional who thrives on building connections, generating interest, and creating opportunities in the payroll services space.

Senior Sales Development Representative (Payroll Services) - Key Responsibilities:

• Lead Generation: Proactively identify and target potential clients within payroll bureaus and SME payroll functions using a combination of research, outbound calls, emails, and personalised outreach strategies.
• Outbound Activities: Execute multi-channel outreach campaigns to engage decision-makers, nurture interest, and create opportunities for the sales team.
• Inbound Lead Follow-Up: Respond promptly to inbound leads, qualifying their needs and ensuring a smooth handover to the sales team for further engagement.
• Build and maintain a consistent pipeline of qualified opportunities by establishing strong initial relationships with prospects.
• Conduct discovery calls to understand client challenges and align them with the company’s payroll solutions.
• Collaborate with marketing to optimise lead generation strategies and provide feedback on the effectiveness of campaigns.
• Maintain accurate and detailed records of all lead generation and follow-up activities in the CRM system.
• Stay informed on payroll industry trends, competitive offerings, and market shifts to improve outreach efforts and add value during client interactions.

Senior Sales Development Representative (Payroll Services) - Requirements:

• Proven experience in a sales development or lead generation role, ideally in B2B SaaS, payroll, or HR tech sectors.
• A strong track record of successfully generating and qualifying leads through outbound activities, such as cold calling and email outreach.
• Demonstrated ability to respond effectively to inbound leads and convert them into qualified opportunities.
• Excellent verbal and written communication skills, with the ability to engage decision-makers and build rapport.
• Self-motivated, goal-oriented, and comfortable working remotely while meeting performance targets.
• Familiarity with CRM tools for lead tracking, pipeline management, and reporting.
• An adaptable and resilient attitude, with a passion for developing new business opportunities.