Senior Sales Manager, Third Party

Greystar (International); Greater London, Manchester; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Competitive pension

Healthcare

Holiday allowance

Job summary

Greystar is seeking a Senior Sales Manager for third-party Multifamily assets in the UK, based in London or Manchester. You will lead a newly created centralised leasing function, drive occupancy targets and optimise revenue using technology-enabled strategies and data insights.

The role requires building high-performing teams and delivering best-in-class leasing performance across channels. You will manage the end-to-end leasing lifecycle, recruit and mentor the sales team, and partner with

Qualifications

• Senior leasing leader with UK residential market experience.
• Proven track record in growing and scaling teams.
• Comfortable using data and automation to drive sales.

Responsibilities

• Build, manage and scale Greystar's centralised leasing function for third-party Multifamily assets.
• Oversee leasing lifecycle: marketing, lead gen, prospect management, lease negotiations and onboarding.
• Recruit, coach and develop leasing professionals and the central sales team.
• Forecast resourcing levels to control costs while maintaining customer experience.
• Analyse market trends and performance data to inform strategic decisions.
• Collaborate with asset managers, property managers and marketing teams.

Skills

Leadership

Data-driven decisions

Negotiation

Team development

Job description

The Senior Sales Manager, Third Party will be responsible for overseeing and optimising all leasing activities for third-party Multifamily assets within Greystar's UK portfolio. This role focuses on driving occupancy, maximising rental income and delivering a seamless resident experience through data-driven leasing strategies, strong team leadership and effective use of technology.

The successful candidate will be a leader who can grow and develop teams, is comfortable making data-driven sales funnel decisions, and has experience implementing automation, omnichannel solutions and customer journeys to drive sales performance.

This position can be based in London or Manchester.

Key Responsibilities

• Build, manage and scale Greystar's newly created centralised leasing function for third-party Multifamily assets, developing scalable, technology-enabled leasing strategies to increase profitability and achieve occupancy and revenue targets as the function grows.
• Manage the day-to-day performance of the Central Sales Team, overseeing the full leasing lifecycle — including marketing, lead generation, prospect management, lease negotiations and resident onboarding — to meet or exceed all KPIs and deliver best-in-class results.
• Recruit, coach, mentor and develop leasing professionals and the wider central sales team, fostering a high-performing, collaborative environment.
• Forecast and manage resourcing levels within the central sales team in line with consumer demand and seasonal fluctuations (e.g. shift patterns, headcount) to control operating costs while maintaining an exceptional customer experience.
• Analyse market trends, competitor activity and property performance data to identify opportunities and inform strategic decisions.
• Collaborate closely with asset managers, property managers and marketing teams to ensure leasing objectives align with overall property goals.
• Establish and maintain strong relationships with third-party asset owners, providing regular updates on leasing performance and market insights.
• Build and maintain strategic relationships with key demand channels — including ILS sites, OTAs and agents — to identify opportunities to improve the sales funnel and optimise conversion.
• Develop and manage leasing budgets, ensuring cost-effective strategies and optimal resource allocation.
• Work collaboratively with digital technology teams to develop and deliver tech enhancements and new communication channels that drive continuous improvement in leasing processes and efficiency.
• Accountable for implementing Greystar's leasing policies, procedures and standards, ensuring compliance with all relevant regulations and consistent, high-quality touchpoints across the leasing journey.
• Deputise for the Sales Director in their absence, ensuring work is organised and executed in line with Greystar's expectations.
• Prepare and present detailed reports on leasing performance, market conditions and strategic initiatives to senior management and third-party owners.
• Build a scalable, trusted and high-achieving sales function that delivers target-driven performance, regardless of work location.

About You

You’re a senior leasing leader with deep experience across the UK residential market and a proven track record of delivering growth. You’ve led high-performing teams, managed third-party portfolios, and ideally built or scaled centralised leasing functions from the ground up.

Commercially sharp and data-driven, you know how to turn market insight, technology, and customer experience into stronger leasing performance. A confident negotiator and natural leader, you build trust at every level, challenge the status quo, and consistently deliver against ambitious targets.

What We Offer

• We include a range of benefits for our corporate team members, including competitive pension, healthcare, and holiday allowance, amongst others as standard.

About Greystar

Greystar is a leading, fully integrated real estate company offering expertise in investment management, development, and management of rental housing properties globally. The company's business model is unique in its ability to own, operate, and develop multifamily, student, and senior housing across the globe. Building a global platform with a local presence, Greystar continues to expand its geographic reach around the world, bringing a globally interconnected professional rental housing platform and industry funded with institutional capital to countries where the sector does not yet exist. Greystar’s pan – European platform was established in 2013 and has scaled rapidly, now with investment, operational and development presence in the UK, Ireland, France, the Netherlands, Germany, Austria, and Spain.

One of Greystar’s core values is Equality, and as such, we continue to pride ourselves on being an equal opportunities employer, accounting for all protected and identifiable characteristics. We truly value diversity of thought, background and of experience.