Marketing Executive

Greystar (International); Greater London; On-site; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Competitive pension

Healthcare

Holiday allowance

Job summary

A leading real estate company in Greater London is seeking a Marketing Executive to support their UK Multifamily Customer Marketing Team. This role involves executing marketing campaigns, managing digital content, and enhancing brand presence to drive occupancy. The ideal candidate will have experience in marketing, especially in real estate, along with strong copywriting and analytical skills. Competitive benefits, including pension and healthcare, are part of the offering.

Qualifications

• Proven experience in Marketing with a background in real estate or lifestyle brands.
• Strong copywriting skills and creative eye.
• Experience with SEO, PPC, and digital advertising.

Responsibilities

• Assist in executing multi-channel marketing campaigns.
• Create and manage content for digital channels.
• Lead social media content planning and creative direction.
• Develop high-quality, engaging content and marketing assets.
• Coordinate resident engagement initiatives.

Skills

Marketing campaign execution

Digital content management

Social media management

Copywriting

SEO knowledge

Analytical skills

Tools

Canva

CMS platforms

Excel

Word

PowerPoint

Job description

The Marketing Executive supports our UK Multifamily Customer Marketing Team in delivering marketing campaigns, managing digital channels, and supporting leasing efforts to ensure strong offline and online brand presence and high occupancy across our properties. You will work closely with the wider Marketing Teams and external agencies to execute marketing tasks.

In this role, you will be working across Greystar’s UK Multifamily brands. This is a fantastic opportunity for a creative and organised marketing professional looking to develop their career in real estate and lifestyle marketing.

Key Responsibilities

Marketing Campaign Execution

• Assist in the end-to-end execution of multi-channel marketing campaigns, working from brief through delivery, optimisation and post-campaign reporting.
• Create and manage content for digital channels, including website, social media, email marketing and paid advertising.
• Analyse performance data and proactively recommend improvements to maximise lead quality, leasing outcomes and ROI.

Digital & Social Media Management

• Lead social media content planning and creative direction in collaboration with onsite teams, who manage day-to-day posting and community management.
• Oversee the quality, consistency and performance of social media content across brands, ensuring alignment with brand guidelines and marketing objectives.
• Facilitate regular performance reviews, including monthly KPI and reporting sessions with onsite teams to assess results, insights and optimisation opportunities.
• Review, audit, update and maintain websites, ensuring property listings, imagery/videography, blog content and key pages are accurate, SEO-optimised and deliver a strong user experience.

Content Creation & Management

• Develop high-quality, engaging and on-brand content, including blogs, resident communications, property descriptions, campaign messaging and promotional copy.
• Design marketing assets using Canva, including posters, social media ads, digital signage and other promotional materials, following brand templates and guidelines.
• Manage the briefing and production of marketing collateral such as brochures, flyers and signage, working closely with the internal Design Team and external agencies.
• Act as a brand guardian, ensuring consistency across all marketing materials, channels and customer touchpoints.

Leasing & Resident Engagement Support

• Lead in executing marketing tasks to drive occupancy and retention, including 3D models, virtual tours, open house events and referral programs.
• Coordinate resident engagement initiatives such as placemaking & community events.

Marketing Administration and Finance

• Manage marketing spend tracking across assigned properties

About You

Proven experience in Marketing and ideally a background in real estate, BTR/PBSA, hospitality, or lifestyle brands. You understand how to make digital channels work hard, from social media and content creation to email campaigns and website updates through CMS platforms.

A strong copywriter with a creative eye, you pair great ideas with solid technical skills in Excel, Word, and PowerPoint. You’ve got a good grasp of SEO, PPC, and digital advertising, and you use performance insights to keep improving results. Organised, collaborative, and quick to adapt, you thrive in fast-moving environments where teamwork and momentum matter.

What We Offer

We include a range of benefits for our corporate team members, including competitive pension, healthcare, and holiday allowance, amongst others as standard. Please reach out if you are keen to know more.

About Greystar

Greystar is a leading, fully integrated real estate company offering expertise in investment management, development, and management of rental housing properties globally. The company's business model is unique in its ability to own, operate, and develop multifamily, student, and senior housing across the globe. Building a global platform with a local presence, Greystar continues to expand its geographic reach around the world, bringing a globally interconnected professional rental housing platform and industry funded with institutional capital to countries where the sector does not yet exist. Greystar’s pan – European platform was established in 2013 and has scaled rapidly, now with investment, operational and development presence in the UK, Ireland, France, the Netherlands, Germany, Austria, and Spain.

One of Greystar’s core values is Equality, and as such, we continue to pride ourselves on being an equal opportunities employer, accounting for all protected and identifiable characteristics. We truly value diversity of thought, background and of experience. Please reach out to the Talent Acquisition team to explore opportunities at Greystar in more detail or visit our careers site at https://jobs.greystar.com/.