Senior Sales Executive

Fulham Football Club Limited; Greater London; On-site; GBP 45,000 - 75,000; Full time

Job summary

Fulham Football Club Limited in London seeks a Senior Sales Executive, Hospitality to drive premium hospitality revenue across match-by-match experiences and seasonal memberships. You will lead consultative, value-led sales conversations with inbound enquiries, previous buyers and existing relationships.

As a senior individual contributor, you will handle high-value opportunities, guide buying decisions, train Sales Executives through informal mentoring, and maintain CRM discipline to ensure

Qualifications

• Proven experience in a sales or revenue-generating role, ideally within hospitality, premium services or live events
• Strong consultative selling skills, with confidence handling high-value or complex enquiries
• Experience managing a personal sales pipeline, including follow-up, qualification and closing
• The credibility to mentor and support Sales Executives through example and informal coaching
• Clear, professional communication skills across phone, email and in-person interactions
• Strong organisation and attention to detail
• Confidence using CRM systems to manage opportunities (MS Dynamics or similar desirable)
• A calm, professional approach in live environments
• A client-first mindset and commitment to premium standards
• Availability to work evenings and weekends

Responsibilities

• Deliver premium hospitality sales: Convert inbound enquiries, warm leads and previous buyers into confirmed matchday bookings and seasonal hospitality memberships
• Own personal revenue performance: Deliver against an individual sales target across both matchday and seasonal products, maintaining strong sales pace and conversion
• Own complex and high-value opportunities: Take responsibility for higher-value, more complex or at-risk deals, ensuring clear progression, pricing confidence and timely closure
• Provide day-to-day coaching and escalation: Act as a coaching and escalation point for Sales Executives, supporting live opportunities, objection handling and deal strategy
• Lead by example: Demonstrate consistently high standards of preparation, follow-up, CRM discipline and client care, reinforcing premium sales standards
• Support onboarding and development: Accelerate the effectiveness of Sales Executives through shadowing, live feedback and best-practice guidance
• Ensure opportunity progression: Maintain clear next steps, timelines and accountability across all opportunities, intervening directly where momentum stalls
• Maintain pipeline quality: Ensure opportunities are accurately qualified, staged and updated to support reliable forecasting
• Reduce opportunity leakage and slippage: Proactively identify and address stalled, at-risk or underperforming opportunities
• Work closely with the Sales Manager, Hospitality & Sales Lead, Hospitality: Deliver agreed priorities, campaigns and focus areas, escalating only where appropriate
• Collaborate cross-functionally: Work with Marketing and CRM teams to execute fixture-led campaigns and targeted outreach activity
• Ensure clean handovers: Pass complete and accurate information into Account Management and Operations teams to support strong onboarding and delivery

Skills

Consultative selling

Sales pipeline management

Mentoring coaching

Communication skills

Organizational skills

Client-first mindset

Evenings/weekends availability

CRM usage

Tools

MS Dynamics

CRM software

Job description

The Senior Sales Executive, Hospitality is responsible for delivering premium hospitality revenue across both match-by-match experiences and seasonal hospitality memberships, working with some of the Club’s warmest and most valuable audiences, including inbound enquiries, previous buyers and existing relationships.

You’ll operate as a trusted, high-performing seller, leading consultative, value-led sales conversations that convert interest into repeat matchday visits and longer-term seasonal commitments, while supporting the development of Sales Executives through informal mentoring and best practice.

This is a senior individual contributor role, requiring confidence handling high-value enquiries, guiding buying decisions across different usage types, and positively influencing team standards and performance.

Job Responsibilities

Responsibilities include but are not limited to:

• Deliver premium hospitality sales: Convert inbound enquiries, warm leads and previous buyers into confirmed matchday bookings and seasonal hospitality memberships.
• Own personal revenue performance: Deliver against an individual sales target across both matchday and seasonal products, maintaining strong sales pace and conversion.
• Own complex and high-value opportunities: Take responsibility for higher-value, more complex or at-risk deals, ensuring clear progression, pricing confidence and timely closure.
• Provide day-to-day coaching and escalation: Act as a coaching and escalation point for Sales Executives, supporting live opportunities, objection handling and deal strategy.
• Lead by example: Demonstrate consistently high standards of preparation, follow-up, CRM discipline and client care, reinforcing premium sales standards.
• Support onboarding and development: Accelerate the effectiveness of Sales Executives through shadowing, live feedback and best-practice guidance.
• Ensure opportunity progression: Maintain clear next steps, timelines and accountability across all opportunities, intervening directly where momentum stalls.
• Maintain pipeline quality: Ensure opportunities are accurately qualified, staged and updated to support reliable forecasting.
• Reduce opportunity leakage and slippage: Proactively identify and address stalled, at-risk or underperforming opportunities.
• Work closely with the Sales Manager, Hospitality & Sales Lead, Hospitality: Deliver agreed priorities, campaigns and focus areas, escalating only where appropriate.
• Collaborate cross-functionally: Work with Marketing and CRM teams to execute fixture-led campaigns and targeted outreach activity.
• Ensure clean handovers: Pass complete and accurate information into Account Management and Operations teams to support strong onboarding and delivery.

Job Requirements

The Senior Sales Executive, Hospitality must have:

• Proven experience in a sales or revenue-generating role, ideally within hospitality, premium services or live events
• Strong consultative selling skills, with confidence handling high-value or complex enquiries
• Experience managing a personal sales pipeline, including follow-up, qualification and closing
• The credibility to mentor and support Sales Executives through example and informal coaching
• Clear, professional communication skills across phone, email and in-person interactions
• Strong organisation and attention to detail
• Confidence using CRM systems to manage opportunities (MS Dynamics or similar desirable)
• A calm, professional approach in live environments
• A client-first mindset and commitment to premium standards
• Availability to work evenings and weekends

Closing Date

We expect to close applications on 12th October, but if we receive a high level of interest, we may close the vacancy sooner.