Senior Revenue Analyst

Avanti West Coast; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Final salary pension

Free travel on Avanti West Coast for你/

Privilege Travel card (75% off other

30 days holiday rising by 1 for every

10 free journeys on other First Group

Job summary

Avanti West Coast is seeking a Senior Revenue Analyst to drive revenue optimisation and pricing strategy across key routes. You will lead yield management, capacity planning, and stakeholder collaboration to maximise performance and customer experience.

You’ll work closely with the Route Revenue Manager, coaching a Junior Revenue Analyst and contributing to strategic revenue initiatives that shape commercial decisions.

Responsibilities

• Develop revenue management strategies to maximise route performance and revenue targets.
• Own and optimise pricing, allocation, and inventory for trains to drive revenue and yield.
• Monitor booking trends and demand to identify opportunities and risks.
• Balance growth with customer experience by managing capacity and overcrowding.
• Use revenue management tools and data analysis to generate actionable insights.
• Communicate findings to support wider commercial planning and decisions.
• Lead, coach and support a Junior Revenue Analyst and foster team performance.
• Collaborate with stakeholders to enhance tools and processes.
• Contribute to strategic projects that improve revenue management and business performance.

Skills

Data analysis

Pricing strategies

Leadership

Job description

Shape Revenue Strategy. Drive Commercial Performance. Lead Through Insight.

We're looking for an experienced and commercially focused Senior Revenue Analyst to play a pivotal role within our Revenue Optimisation team. This is an exciting opportunity to combine strategic thinking, data analysis, stakeholder engagement, and team leadership to maximise revenue performance across key routes.

As a Senior Revenue Analyst, you'll be responsible for driving revenue growth through effective yield management, pricing strategies, and capacity optimisation. You'll own a portfolio of services, ensuring the right fares are available on the right trains at the right time, while balancing customer demand and managing overcrowding.

Working closely with the Northwest Route Revenue Manager, you'll act as a key link between analysts and managers, providing leadership, coaching, and commercial insight that influences wider business decisions.

What You'll Be Doing

Revenue & Yield Management

• Develop and implement revenue management strategies that maximise route performance and exceed revenue targets.

• Own a portfolio of train services, optimising pricing, allocation, and inventory to drive revenue and yield.

• Monitor booking trends, customer demand, and market performance to identify opportunities and risks.

• Balance revenue growth with customer experience by managing capacity and overcrowding through effective pricing strategies.

Analysis & Commercial Insight

• Use revenue management tools and data analysis to generate actionable insights and recommendations.

• Identify trends and communicate findings clearly to support wider commercial planning and decision-making.

• Continuously evaluate route performance and recommend improvements to maximise returns.

Leadership & Team Development

• Lead, coach, and support a Junior Revenue Analyst, providing clear direction and performance management.

• Foster a high-performing, collaborative culture through mentoring and knowledge sharing.

• Support the development of the wider Revenue Optimisation team.

Stakeholder & Project Management

• Act as the primary business-as-usual contact with the revenue management system supplier, helping to enhance tools and processes.

• Lead or contribute to strategic projects that improve revenue management capability and business performance.

• Build strong relationships across the organisation, advocating for revenue management and communicating commercial strategies effectively.

Please see the attached role profile for detailed information about this role.

Benefits include:

• Final salary pension

• Free travel on Avanti West Coast for you/spouse/partner/dependents

• Privilege Travel card (75% off other train operators fares for leisure travel)

• 30 days holiday rising by 1 for every completed year of service to a maximum of 37 days (inclusive of bank holidays)

• 10 free journeys on other First Group Train Operators

Be You. With Us.

At Avanti West Coast, we believe our strength comes from the unique perspectives,experiencesand backgrounds of our people. We are proud to build a workplace where diversity is embraced, and everyone is supported to thrive.

We welcome individuals of all races, religions, ages, genders, gender identities, sexualorientationsand abilities. Our goal is to reflect the communities we serve and create an environment where everyone feels valued and heard.