Senior Research Manager

GWI group; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in consumer research is seeking a Senior Research Manager in London. This role involves managing brand and reputation projects, collaborating with clients, and enhancing decision-making through effective research. The ideal candidate will have strong client management skills and experience in quantitative market research. Join a dynamic team committed to making a significant impact in the industry.

Benefits

25 days annual leave

Employee share scheme

Health cash plan

4% pension matching

Flexitime

Work-from-anywhere options

Enhanced parental leave

Accredited learning

Volunteer opportunities

Donation matching

Qualifications

• Experience in quantitative market research, especially in brand tracking.
• Strong client management and consultative skills.
• Proven project management experience in multi-country brand studies.

Responsibilities

• Work on brand and reputation projects with leading companies.
• Collaborate with clients throughout all research stages.
• Design and optimize brand health frameworks and strategy surveys.

Skills

Client Management

Project Management

Quantitative Market Research

Job description

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Senior Research Manager to play a key role in our research team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

What will I be doing?

As our Senior Research Manager, you’ll work on brand and reputation projects with leading companies across various industries. You should have a passion for understanding brands and brand strategy, with a deep understanding of how effective research can enhance client decision-making. You’ll collaborate with clients throughout all research stages, from briefing and proposal development to presenting results.

It’s also a dynamic environment; working for a growing company involves embracing change and thriving in a high-tempo setting.

What do I need to bring?

You should demonstrate the core skills required for this role. You don’t need to meet every criterion immediately; a willingness to learn is key. The team will be looking for:

• Experience in quantitative market research, especially in brand tracking and strategic brand surveys. Knowledge of segmentation creation research is a plus.
• Strong client management and consultative skills, ensuring brand tracking aligns with client goals and strategies.
• Proven project management experience in multi-country brand studies, including survey design, fieldwork oversight, quotas, weighting, analysis, reporting, and stakeholder engagement.
• Ability to design and optimize brand health frameworks, KPIs (awareness, consideration, usage, loyalty), and strategy surveys measuring brand equity and positioning.
• Attitude: think big, ask why, and show respect—values that are integral to our culture.

Interview steps

1. Preliminary phone call with the Talent Team (no video required)
2. First video interview with hiring managers
3. Second (final) video interview with the hiring panel, often including a presentation, followed by a values conversation with the wider GWI community.

What is GWI?

GWI is modernized consumer research—global, on-demand, accessible to everyone, not just data experts. Our platform provides insights into consumer values, purchase journeys, media usage, and social media habits, representing nearly 3 billion people across 52+ countries. We are the go-to for agencies, brands, and media companies seeking to understand what drives their audiences.

Since 2009, we’ve grown steadily, and to sustain this growth, we need more extraordinary people. That’s why we’re here—and that’s why you should consider joining us.

What’s in it for me?

You’ll engage in meaningful work that excites you, with job satisfaction as a standard benefit. Additionally, you’ll receive:

• Generous leave: 25 days annual leave, Xmas office closures
• Competitive compensation: Employee share scheme, health cash plan, 4% pension matching
• Work-life balance: Flexitime, early Friday finishes, work-from-anywhere options
• Family flexibility: Carer days, enhanced parental leave, health support for family
• Personal development: Accredited learning, health programs, recognition, career growth
• Community engagement: DE&I initiatives, volunteer opportunities, donation matching, payroll giving

All these benefits make GWI a friendly, fulfilling place to work.

Diversity, Equity & Inclusion

We prioritize DE&I, believing it’s fundamental to our values of respect and a strong company culture. Our data reflects a diverse global reality, and we aim for our teams and offices to mirror this diversity. Learn more about our initiatives on our Life page on LinkedIn.

GWI is a place where everyone can feel at home, express themselves, and make a difference—regardless of background or identity.

As a Disability Confident employer, we encourage applications from disabled candidates and are committed to providing support during the application process.