Senior Programmatic & Media Operations Lead

BYD EUROPE; Uxbridge; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Workplace Pension

Private Healthcare

Car Salary Sacrifice Scheme

Job summary

BYD Europe is seeking a Senior Programmatic & Media Operations Specialist to lead planning, activation, optimization and operational management of BYD UK’s programmatic and digital media.

You will work with the wider Paid Media, Brand, PR and Creative teams to ensure programmatic plays a central role across upper-funnel brand campaigns and lower-funnel performance activity, while supporting the Head of Paid Media with governance, reporting, and budgets.

Qualifications

• 3–5+ years experience in programmatic media campaigns, planning or integrated roles.
• Hands-on DSP experience: TTD, Amazon, DV360, or Quantcast.
• Strong full-funnel programmatic understanding and planning.
• Advanced Excel/Google Sheets skills.
• Understanding of tagging and Google Analytics.
• Experience managing PO, invoices and budgets.
• Strong project management and coordination across stakeholders.
• Excellent organisational and communication skills.

Responsibilities

• Plan, launch and manage programmatic campaigns across Display, Online Video, YouTube and CTV.
• Activate campaigns using DSPs such as TTD, Amazon, DV360 or Quantcast.
• Translate objectives into programmatic strategies for brand and performance.
• Collaborate with Paid Search, Paid Social, OOH and ATL activity.
• Own pacing, budgets and delivery across campaigns.
• Lead weekly reporting and campaign status cadences.
• Coordinate with media owners, agencies and partners.

Skills

Programmatic media planning

DSP platforms

Analytics & Excel

Budget & finance mgmt

Stakeholder management

Tools

The Trade Desk (TTD)

DV360

Quantcast

Amazon DSP

Job description

BYD Europe is seeking a Senior Programmatic & Media Operations Specialist to lead planning, activation, optimization and operational management of BYD UK’s programmatic and digital media.

You will work with the wider Paid Media, Brand, PR and Creative teams to ensure programmatic plays a central role across upper-funnel brand campaigns and lower-funnel performance activity, while supporting the Head of Paid Media with governance, reporting, and budgets.