CRM & Web Experience Lead

BYD UK; Uxbridge; On-site; GBP 45,000 - 65,000; Full time

Job summary

BYD UK is seeking a CRM & Web Specialist to manage the day-to-day CRM platform and website, delivering engaging customer communications and optimising the digital experience. You will work across the customer lifecycle to support brand awareness, engagement, lead generation, conversion and retention.

Collaborating with Paid Media, Content, Social, Analytics and Creative teams, you will ensure consistent, relevant experiences across CRM and web channels.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field, or equivalent experience.
• 3-5 years of CRM and website management experience.
• Hands-on experience with CRM platforms (HubSpot, Salesforce, Adobe Campaign).
• Experience with CMS platforms such as WordPress, Drupal, Sitecore.
• Strong knowledge of web analytics, SEO, UX and conversion optimisation.
• Experience planning and executing email campaigns and automated journeys.

Responsibilities

• Manage day-to-day operation of CRM platform, including data quality and audience segmentation.
• Plan, build, test, and deploy targeted email campaigns.
• Develop and optimise automated customer journeys and triggered communications.
• Monitor CRM performance metrics and report on results.
• Collaborate with stakeholders to align CRM activity with marketing strategies.
• Own and maintain website content, optimize for UX and accessibility.
• Coordinate CMS content updates and optimised landing pages for campaigns.
• Monitor website analytics and provide recommendations to improve traffic and conversions.
• Ensure tracking and CRM integrations support measurement and lead capture.
• Support multi-channel campaigns ensuring alignment with objectives and timelines.

Skills

HubSpot

Salesforce

Adobe Campaign

CMS platforms

Google Analytics

SEO

Email campaigns

Digital tracking

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Drupal

Sitecore

Google Tag Manager

Job description

BYD UK is seeking a CRM & Web Specialist to manage the day-to-day CRM platform and website, delivering engaging customer communications and optimising the digital experience. You will work across the customer lifecycle to support brand awareness, engagement, lead generation, conversion and retention.

Collaborating with Paid Media, Content, Social, Analytics and Creative teams, you will ensure consistent, relevant experiences across CRM and web channels.